EMAIL MARKETING (AUTOMATION) SPECIALIST JOBS

The following job description is a snapshot of one of our successful placements.

For our latest career opportunities, please visit our JOB BOARD.

EMAIL MARKETING (AUTOMATION) SPECIALIST

Are you an email enthusiast with a passion for automation? We're searching for an Email Marketing (Automation) Specialist to orchestrate email campaigns that captivate, automate, and convert. If you're a wizard of the inbox, ready to craft automated journeys that engage and deliver results, join us in shaping compelling email experiences.

Responsibilities:

Automation Campaign Crafting:

• Design and execute automated email campaigns, from onboarding sequences to drip campaigns.
• Collaborate with teams to develop captivating content and visuals for targeted audiences.
• Utilise email marketing platforms to set up automation workflows, triggers, and dynamic content.
• Monitor and optimise automated campaigns to ensure seamless delivery and engagement.

Segmentation and Personalisation:

• Analyse audience data to create segmented lists for tailored campaigns.
• Develop personalised messaging strategies that resonate with different audience segments.
• Utilise data insights to refine segmentation strategies and enhance campaign effectiveness.

Engagement and Conversion Enhancement:

• Infuse emails with compelling CTAs to drive engagement and conversions.
• Perform A/B tests to optimise email elements like subject lines, content, and visuals.
• Implement strategies to re-engage inactive subscribers and enhance overall conversion rates.

Performance Tracking and Reporting:

• Monitor key email metrics including open rates, click-through rates, and conversion rates.
• Analyse campaign data to extract actionable insights and inform optimisation strategies.
• Generate performance reports to showcase campaign impact, engagement trends, and areas for improvement.
• 
  

Compliance and Deliverability:

• Ensure email campaigns adhere to data protection regulations and anti-spam laws.
• Implement best practices to maintain high deliverability rates and avoid spam filters.
• Collaborate with IT and technical teams to troubleshoot email deliverability issues.

Innovation and Strategy Refinement:

• Stay up-to-date on email marketing trends, automation techniques, and emerging technologies.
• Innovate by exploring new email formats, personalisation tactics, and automation strategies.
• Collaborate with design and content teams to refresh email templates and visuals for modern engagement.

Qualifications:

• Email expert: A Bachelor's degree in marketing, communication, or related fields.
• Automation proficiency: Proven experience in crafting and executing automated email campaigns.
• Technical prowess: Familiarity with email marketing platforms such as Mailchimp, HubSpot, etc.
• Segmentation specialist: Skill in audience segmentation and personalised messaging strategies.
• Engagement guru: Proficiency in crafting effective CTAs and optimising email elements.
• Analytical thinker: Ability to interpret email metrics and translate data into actionable insights.
• Compliance advocate: Knowledge of data protection regulations and anti-spam laws.
• Innovation enthusiast: Stay informed on email marketing trends and automation advancements.
• A/B testing pro: Experience with A/B testing and optimisation techniques.
• Certifications in email marketing and marketing automation are a bonus.

This is an example of one of the expert roles the team at S2M have placed previously. If you are looking for Email Marketing (Automation)  job opportunities in Sydney, Brisbane, Melbourne or any other Australian city, simply register your resume with S2M.

OPPORTUNITIES ACROSS THE DIGITAL SECTOR