MEDIA STRATEGIST JOBS

The following job description is a snapshot of one of our successful placements.

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MEDIA STRATEGIST

Are you a strategic and creative thinker? We're on the lookout for a Media Strategist to be a part of our dynamic team. The perfect candidate will possess a deep understanding of media planning principles, exceptional analytical skills, and a knack for strategic thinking. Join us and collaborate with clients, conduct in-depth market research, develop innovative media strategies, and provide insights to drive successful media campaigns.

Responsibilities:

Client Collaboration:

• Collaborate closely with clients to comprehend their advertising objectives, target audience, and overarching marketing goals.
• Conduct thorough client briefings to gain insights into their brand, products/services, and competitive landscape.
• Maintain regular communication to keep clients updated on media strategies, campaign progress, and performance.

Market Research and Analysis:

• Conduct comprehensive market research, audience analysis, and competitive intelligence to inform media strategies.
• Identify target audience characteristics, preferences, and media consumption habits to determine the most effective channels.
• Stay updated on industry trends, emerging media platforms, and consumer behavior to leverage new opportunities.

Media Strategy Development:

• Develop innovative and data-driven media strategies that align with client objectives and target audience.
• Define media objectives, set KPIs, and establish measurement frameworks to evaluate campaign success.
• Identify the optimal media mix and channel selection to reach the target audience and maximise campaign impact.
• Provide strategic recommendations on media budget allocation and investment to achieve campaign goals.

Media Plan Creation and Execution:

• Create detailed media plans that outline media objectives, strategies, tactics, and budget allocation.
• Determine the optimal timing and sequencing of media placements to ensure maximum impact.
• Collaborate with media vendors, publishers, and partners to negotiate rates, secure placements, and optimise media inventory.
• Coordinate with internal teams, such as media buyers and account managers, to execute media plans seamlessly.

Campaign Monitoring and Optimisation:

• Monitor campaign performance and key metrics to evaluate effectiveness and measure against KPIs.
• Conduct ongoing analysis of media data and insights to identify optimisation opportunities.
• Make data-driven optimisations to maximise campaign reach, engagement, and return on investment (ROI).
• Provide regular reports on campaign performance, highlighting insights and recommendations for continuous improvement.

Strategic Guidance and Innovation:

• Offer strategic guidance and thought leadership to clients, providing insights on media trends, industry developments, and emerging technologies.
• Stay at the forefront of media innovation and identify opportunities to leverage new platforms and tactics.
• Collaborate with cross-functional teams to develop innovative media strategies that align with broader marketing initiatives.

Qualifications:

• Bachelor's degree in marketing, advertising, business, or a related field.
• Proven experience in media planning and strategy development, preferably in an agency or media-related role.
• Strong understanding of media channels, including digital, traditional, and emerging media platforms.
• Excellent analytical and problem-solving skills, with the ability to interpret data and provide actionable insights.
• Proficiency in media planning tools, software, and research platforms.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with clients and internal teams.
• Strategic mindset with the ability to think creatively and develop innovative media strategies.
• Detail-oriented with strong organisational and time management skills.
• Ability to work in a fast-paced environment, managing multiple projects and deadlines.
• Knowledge of industry trends, emerging media platforms, and best practices.

This is an example of one of the expert roles the team at S2M have placed previously. If you are looking for Media Strategist job opportunities in Sydney, Brisbane, Melbourne or any other Australian city, simply register your resume with S2M.

OPPORTUNITIES ACROSS THE MEDIA SECTOR