EMAIL MARKETING (AUTOMATION) EXECUTIVE JOBS

The following job description is a snapshot of one of our successful placements.

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EMAIL MARKETING (AUTOMATION) EXECUTIVE 

Are you an email virtuoso with a flair for automation? We're seeking an Email Marketing (Automation) Executive to orchestrate campaigns that resonate, captivate, and convert. If you're a maestro of the inbox, ready to compose compelling automated journeys, join us in harmonising communication that engages and drives results.

Responsibilities:

Automation Campaign Orchestration:

• Craft and execute automated email marketing campaigns, from onboarding sequences to nurture flows.
• Collaborate with cross-functional teams to develop content and assets that resonate with segmented audiences.
• Utilise marketing automation tools to set up workflows, triggers, and personalised messaging journeys.
• Monitor and optimise automation flows, ensuring seamless delivery and engagement.

Data-Driven Segmentation:

• Analyse audience data to create dynamic segments for targeted campaigns.
• Craft personalised messaging strategies that resonate with segmented audiences.
• Utilise data insights to enhance segmentation accuracy and campaign effectiveness.

Engagement and Conversion Enhancement:

• Infuse campaigns with compelling calls-to-action (CTAs) to drive engagement and conversions.
• A/B test email elements to optimise subject lines, content, and visuals for peak performance.
• Implement strategies to reduce churn and re-engage inactive subscribers.

Performance Analysis and Reporting:

• Monitor key email metrics including open rates, click-through rates, conversion rates, and more.
• Analyse campaign data to extract actionable insights and refine strategies.
• Generate performance reports to showcase campaign impact, engagement trends, and areas for improvement.

Compliance and Deliverability:

• Ensure email campaigns comply with data protection regulations and anti-spam laws.
• Implement best practices to maintain high deliverability rates and avoid spam filters.
• Collaborate with IT and technical teams to troubleshoot email deliverability issues.

Innovation and Optimisation:

• Stay updated on email marketing trends, automation techniques, and emerging technologies.
• Innovate by exploring new email formats, personalisation tactics, and automation strategies.
• Collaborate with design and content teams to refresh email templates and visuals for modern engagement.

Qualifications:

• Email maestro: A Bachelor's degree in marketing, communication, or related fields.
• Automation expertise: Proven experience in crafting and executing automated email campaigns.
• Technical virtuosity: Familiarity with marketing automation platforms such as Mailchimp, HubSpot, or similar.
• Data conductor: Proficiency in audience segmentation and data-driven personalisation strategies.
• Engagement composer: Skilled in crafting compelling CTAs and optimising email elements for peak engagement.
• Analytical ear: Ability to interpret email metrics and extract insights for strategy refinement.
• Compliance conductor: Knowledge of data protection regulations and anti-spam laws.
• Innovation enthusiast: Stay attuned to email marketing trends and automation advancements.
• A/B testing virtuoso: Experience with A/B testing and optimisation strategies.
• Certifications in email marketing and marketing automation are a harmonious bonus.

This is an example of one of the expert roles the team at S2M have placed previously. If you are looking for Email Marketing (Automation) job opportunities in Sydney, Brisbane, Melbourne or any other Australian city, simply register your resume with S2M.

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