SOCIAL MEDIA SPECIALISTJOBS

SOCIAL MEDIA SPECIALIST JOBS

As a Social Media Specialist, you'll wield a pivotal role in shaping and executing social media strategies that illuminate brand visibility, forge connections with our target audience, and propel customer engagement. Your duties encompass managing social platforms, crafting content, monitoring digital dialogues, and scrutinising performance metrics. We're on the lookout for an individual who merges creativity with data-driven insights, boasting an intimate familiarity with social media platforms, trends, and optimal practices.

Responsibilities:

Social Media Strategy and Planning:

• Collaborate in the formulation and deployment of social media strategies that sync with business objectives, target audience preferences, and industry evolutions.
• Conduct thorough market research and competitor analysis to glean social media avenues and emerging trends.
• Harmonise social media strategies with overarching marketing initiatives, fostering cross-channel synergy.
• Define explicit goals and objectives for social media campaigns, delineating measurable KPIs and performance metrics.

Content Creation and Curation:

• Originate content that captivates and resonates across social media platforms, spanning text, images, videos, and graphics.
• Curate and disseminate compelling content from credible sources, nurturing brand credibility and escalating audience interaction.
• Collaborate harmoniously with design and creative teams, pooling talents to craft visually engaging, shareable social media assets.
• Guard brand messaging uniformity and visual coherence across diverse social media avenues.

Social Media Management:

• Foster the upkeep and maintenance of social media accounts across a spectrum of platforms: Facebook, Instagram, Twitter, LinkedIn, YouTube, and more.
• Skillfully manage social media post scheduling, ensuring the regular and consistent stream of captivating content.
• Vigilantly oversee social media conversations, offering timely and professional responses to comments and queries.
• Foster community engagement, cultivating positive relationships and propelling dialogues around our brand.

Social Media Advertising and Promotion:

• Aid in conceiving and actualising paid social media advertising campaigns, intensifying brand visibility, broadening reach, and catalysing conversions.
• Monitor and optimise advertising performance, encompassing targeting refinement, budget allocation, and ad creation.
• Stay abreast of social media advertising trends and optimal tactics, ensuring the effective execution of campaigns.

Analytics and Reporting:

• Harness social media analytics tools to track and quantify pivotal performance metrics, from reach and engagement to conversion rates.
• Consistently generate analytical reports on social media performance, delivering insights and actionable recommendations for elevation.
• Conduct social media listening and sentiment analysis, attuning to audience perceptions to steer future strategies.

Experience:

• Bachelor's degree in marketing, communications, or a related discipline.
• Demonstrated experience as a Social Media Specialist, Social Media Coordinator, or in a cognate capacity.
• Profound familiarity with social media platforms, trends, and masterful practices.
• Eloquent written and verbal communication abilities, crafting compelling and impactful social media content.
• Proficiency in social media management tools and scheduling platforms.
• Acquaintance with social media advertising platforms like Facebook Ads Manager or LinkedIn Ads.
• Basic grasp of social media analytics tools, such as Facebook Insights or Twitter Analytics.
• Creative flair, capable of conceptualizing innovative ideas for arresting social media content.
• Adept organizational talents, proficiently managing multiple social media platforms and meeting deadlines.
• Grounded in data-driven thinking, adept at interpreting data to extract actionable insights.
• Agility in staying current with emerging social media trends and adeptly adapting strategies.

If you're a social media aficionado, fueled by creative verve, meticulous attention, and an unwavering enthusiasm for kindling engagement across digital realms, we're excited to connect with you. Step into the role of a Social Media Specialist, and contribute to erecting our brand presence, invigorating audience interaction, and piloting social media achievement.

This is an example of one of the expert roles the team at S2M have placed previously. If you are looking for Social Media Specialist job opportunities in Sydney, Brisbane, Melbourne or any other Australian city, simply register your resume with S2M.

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