HEAD OF MARKETING JOBS

HEAD OF MARKETING JOBS

As the Head of Marketing, your role will encompass steering and propelling all marketing activities for our company. Your responsibility will involve formulating and executing comprehensive marketing strategies to elevate brand visibility, catalyse customer acquisition and retention, and foster revenue growth. You will supervise a team of adept marketing professionals, collaborate synergistically with cross-functional units, and leverage market insights to inform strategic decisions. The quintessential candidate is a strategic thinker, backed by a track record of successful marketing campaigns, strong leadership skills, and a profound grasp of marketing trends and best practices.

Responsibilities:

Marketing Strategy and Planning:

• Develop and implement a holistic marketing strategy aligned with business objectives, target audience, and prevalent industry trends.
• Undertake market research, customer analysis, and competitive intelligence to unearth market opportunities, customer requisites, and emerging industry trends.
• Define target customer segments, positioning, and messaging for brand differentiation in the marketplace.
• Collaborate seamlessly with cross-functional teams to ensure the synchronisation of marketing strategies with sales, product development, and business goals.

Campaign Development and Execution:

• Lead the inception and execution of integrated marketing campaigns spanning diverse channels, including digital, social media, content, events, and traditional media.
• Establish campaign objectives, KPIs, and performance metrics to gauge effectiveness and monitor campaign triumph.
• Oversee creative development, messaging, and content creation to secure consistent brand voice and messaging across all marketing channels.
• Monitor campaign performance, analyse data, and provide insights for optimisation and continuous enhancement.

Team Leadership and Management:

• Construct, guide, and mentor a high-performing marketing team, offering guidance, support, and opportunities for professional development.
• Foster an environment of collaboration and innovation, encouraging teamwork, creativity, and perpetual learning.
• Allocate responsibilities, set clear goals, and track team performance to guarantee the successful execution of marketing endeavors.
• Formulate and manage the marketing budget, optimising resource allocation and ROI maximisation.

Brand Management:

• Oversee the creation and stewardship of the brand strategy, ensuring consistent brand positioning, voice, and visual identity.
• Develop brand guidelines and standards, maintaining brand uniformity across marketing collateral and communication channels.
• Elevate brand awareness and reputation through effective brand messaging, storytelling, and brand-building initiatives.
• Collaborate harmoniously with creative teams to produce impactful marketing materials, encompassing advertisements, brochures, and digital assets.

Market Analysis and Business Insights:

• Remain abreast of industry trends, customer behavior, and market dynamics to inform marketing strategies and decision-making.
• Analyse market data, customer insights, and performance metrics to gauge marketing initiative efficacy.
• Offer regular reports and presentations to senior management, highlighting marketing performance, trends, and growth opportunities.
• Identify fresh market opportunities, emerging trends, and competitive challenges to steer innovation and competitive edge.

Experience:

• Bachelor's degree in marketing, business, or a related field (Master's degree preferred).
• Proven experience as a Head of Marketing or similar senior marketing leadership role.
• Profound knowledge of marketing principles, strategies, and best practices across various channels.
• Strong leadership and team management skills, inspiring and motivating a diverse team.
• Exceptional strategic thinking, analytical, and problem-solving skills.
• Demonstrated experience in developing and executing successful marketing campaigns.
• Ability to interpret market research and data to derive actionable insights.
• Proficiency in marketing tools and software, including CRM systems, marketing automation, and analytics platforms.
• Strong business acumen, aligning marketing strategies with overall business objectives.

This is an example of one of the expert roles the team at S2M have placed previously. If you are looking for Head of Marketing job opportunities in Sydney, Brisbane, Melbourne or any other Australian city, simply register your resume with S2M.

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