CONTENT SPECIALIST JOBS

CONTENT SPECIALIST JOBS

As a Content Specialist, you'll take the helm in curating and crafting top-tier content that resonates across diverse platforms. Your mission encompasses engaging the coveted target audience, elevating brand visibility, and stoking dynamic customer interaction. Adept content strategies shall flow from your fingertips, as you produce captivating textual and visual content. Your collaborative spirit will harmonise content with brand guidelines and marketing objectives, forging cross-functional partnerships that infuse brilliance into every piece. The ideal contender exudes creativity, meticulousness, and a flair for the art of storytelling.

Responsibilities:

Content Strategy and Planning:

• Pave the way for the fruition of content strategies that lock arms with marketing objectives, target audience predilections, and the golden tenets of brand guidelines.
• Embark on research expeditions, remaining on the pulse of industry trends, customer preferences, and the bedrock of content excellence.
• Dance in symphony with marketing and creative collectives to seamlessly marry content blueprints with overarching marketing ventures.
• Lay out content aspirations, sculpt target audience personas, and brandish KPIs that serve as beacons for measuring content triumph.

Content Creation and Curation:

• Weave tapestries of written excellence, enfolding blog posts, articles, website copy, social media captions, and email newsletters.
• The canvas extends beyond words: craft beguiling visual content, spanning infographics, images, videos, and presentations.
• Display the knack for curating and sharing content nuggets from external fountains, amping up the value lavished upon the audience.
• The beacon of brand coherence is your guiding star: maintain synchronicity in brand messaging, tonal resonance, and visual aesthetics through each content piece.

SEO Optimisation:

• Play the SEO virtuoso, wielding keyword research to harmonize content with the whispers of search engine algorithms.
• Sketch meta tags, summon meta descriptions, and spin alt tags into a symphony that harmonises with search engines, kindling the flames of organic traffic.
• Refine website content and blog posts to align with target keywords and bask in the warm embrace of on-page SEO elements.

Content Management:

• Cultivate and shepherd content calendars, ushering forth a parade of timely and consistent content releases.
• Forge collaborative alliances with design and development cohorts to actualise the tapestry of website content.
• Adopt the analytical spectacles, monitoring content performance through analytics tools, and advocating data-fueled recommendations for evolution.
• As a vigilant guardian of content quality and vibrancy, undertake content audits, breathe new life into existing pieces, and pave pathways for rejuvenation.

Collaboration and Coordination:

• Dance in harmonious synchrony with cross-functional envoys including marketing mavens, design virtuosos, and product magicians, ensuring content strategies waltz in tandem with business objectives.
• Merge forces with subject matter custodians and stakeholders to extract wisdom, crafting content that resonates with authenticity and depth.
• Conduct symphonies of coordination, ensuring external content contributors, freelancers, and agencies strike chords of punctuality and quality.

Requirements:

• A bachelor's degree in marketing, communications, journalism, or a related realm.
• Verifiable experience as a Content Specialist, Content Writer, or kindred roles.
• Writing acumen that dazzles, complemented by verbal prowess and an obsession with grammatical correctness.
• Unleash your storytelling wizardry, adapting content to suit diverse audiences and platforms.
• Seamlessly entwined with your DNA: the artistry of content marketing strategies, the wizardry of SEO principles, and the glow of best practices.
• Proficiency navigating content management systems (CMS) such as WordPress or Drupal.
• A nod to the world of SEO tools, seasoned with keyword research finesse and mastery of on-page optimisation techniques.
• Well-acquainted with the tapestry of social media platforms, email marketing, and the labyrinths of content distribution channels.
• Basic knowledge of graphic design fundamentals, armed with proficiency in tools for crafting visual content.
• Master the art of juggling: conquer multiple projects and deadlines amidst the whirlwind of a fast-paced environment.
• Fueled by an organisational ardor that resides in the minutiae, you grasp the gravity of detail.
• Marry independence with team camaraderie, bearing the flag of excellence in both.
• If you craft stories with the brush of creativity, wield words with the finesse of a maestro, and harbor an undying ardor for impactful content, you're invited to join us. Inscribe your legacy in our brand's journey, unfurl the tapestry of audience engagement, and sow the seeds of customer captivation through your words and visions.

This is an example of one of the expert roles the team at S2M have placed previously. If you are looking for Content Specialist job opportunities in Sydney, Brisbane, Melbourne or any other Australian city, simply register your resume with S2M. 

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