MEDIA PLANNER JOBS

The following job description is a snapshot of one of our successful placements.

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MEDIA PLANNER

Are you an analytical and strategic thinker? Join our team as a Media Planner. We're seeking a candidate with a solid grasp of media planning principles and excellent communication skills. Help us translate client objectives into actionable media strategies for exceptional results.

Responsibilities:

Client Collaboration:

• Collaborate with clients to comprehend their advertising objectives, target audience, and key performance indicators (KPIs).
• Conduct regular meetings and communications to align media strategies with client goals and provide updates on campaign progress.
• Interpret client briefs and translate them into actionable media plans that meet client objectives.

Media Research and Analysis:

• Conduct market research, audience analysis, and competitive intelligence to inform media planning decisions.
• Identify target audience characteristics and media consumption habits to determine the most effective media channels.
• Utilise media planning tools and software to gather data and insights for informed media decision-making.
• Stay updated on industry trends and emerging media platforms to leverage new opportunities.

Media Strategy Development:

• Develop comprehensive media strategies that align with client objectives and target audience.
• Determine optimal media mix and channel selection to maximise campaign reach and effectiveness.
• Define media objectives, set KPIs, and establish measurement frameworks for campaign success.
• Provide strategic recommendations on media budget allocation to achieve campaign goals.

Media Plan Creation and Execution:

• Create detailed media plans that outline media objectives, strategies, tactics, and budget allocation.
• Identify and negotiate media placements, rates, and inventory availability.
• Collaborate with media vendors, publishers, and partners to secure media placements and optimise campaign performance.
• Coordinate with internal teams, such as creative and account management, to ensure seamless campaign execution.

Campaign Monitoring and Optimisation:

• Monitor campaign performance and key metrics to evaluate effectiveness and ensure alignment with client objectives.
• Conduct ongoing analysis and make data-driven optimisations to maximise campaign reach, engagement, and ROI.
• Provide regular reports on campaign performance, highlighting insights and recommendations for continuous improvement.
• Collaborate with cross-functional teams to leverage data and insights for campaign optimisation.

Qualifications:

• Bachelor's degree in marketing, advertising, business, or a related field.
• Proven experience in media planning, preferably in an agency or media-related role.
• Strong understanding of media channels, including digital, traditional, and emerging media platforms.
• Excellent analytical skills with the ability to interpret data and provide actionable insights.
• Proficiency in media planning tools, software, and research platforms.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with clients and internal teams.
• Detail-oriented with strong organisational and time management skills.
• Ability to work in a fast-paced environment, managing multiple projects and deadlines.
• Strong problem-solving abilities and the capacity to think strategically.
• Knowledge of industry trends, emerging media platforms, and best practices.

This is an example of one of the expert roles the team at S2M have placed previously. If you too are looking for Media Planner job opportunities in Sydney, Brisbane, Melbourne or any other Australian city, simply register your resume with S2M.

OPPORTUNITIES ACROSS THE MEDIA SECTOR