Over the last 12 months the online retail sector has grown significantly. Due to this, brands are increasingly getting more conscious about the type of content they post on their channels to engage with audiences.

Digital content is one of the most important elements of the digital marketing strategy and getting it right is crucial. Our digital recruitment consultants who’ve been busy placing e-commerce jobs have put together a list of content creation tools you can employ to appeal to the target audience and increase your website conversion.

1. Lumen5

This is a great tool for creating/editing high quality videos. Using this tool, you can link the videos to all your social platforms like Facebook, Instagram, LinkedIn and Twitter. The videos made from this tool are a great alternative to long blog posts.

2. Canva

The graphic options on Canva are a game changer. Not only do they give you exactly what you wanted, but they give you more suitable idea suggestions which you could implement. The best content to push through Canva is anything related to motivation. If motivation is what your brand is all about, then integrating quote graphics through Canva is a great way to make it look attractive and appealing.

3. Giphy

In 2021, GIFs have found their way into almost every social media platform. They are fun and interactive. Thanks to the creativity of people who created them, you can now find GIFs related to all the latest TV shows, trends and news. It’s a fun way to reference them to other things. Our recruitment consultants make use of GIFs all the time while advertising job roles. Check out some of their posts here.

4. Unsplash

The greatest thing about Unsplash is that it contains license free clear high resolution images. Majority of the bloggers recommend using images from this website because they have photos for almost everything!

5. Pixlr

If you want to edit photos free of cost and hassle-free, then this is the tool for you! Pixlr is also a great tool for adding quick and fun filters which can set the mood of the entire content.

There’s absolutely no doubt that in today’s ecommerce and digital age, if you want to stay ahead of the digital marketing game, then visual content is your answer. The above content creation tools, if used effectively, can help you to get more attention, hot leads and ultimately a higher conversion rate.

For more advice, feel free to reach out to moreinfo@s2m.com.au. Alternatively, if you have mastered the art of content creation and are looking for ecommerce/digital/tech jobs, feel free to check out our top roles here.