5 ways to optimise SEO in your blog posts
In today’s digital and ecommerce age, there’s a significant increase in the number of businesses who are resorting to blogging techniques to drive traffic to their channels. If your company is into blogging, there’s a high chance that you already know the importance of it. But do you know how to optimise your blogs with SEO?
Here’s how.
1. Keyword research
Including keywords which are important to your business is essential. If you are having trouble looking for the keywords, you can make use of great tools like SEMrush and Google AdWords which can help you figure it out according to your business topic. These tools also enable you to keep tabs on your competitor and understand what keywords they are targeting. Remember that the more relevant keywords you use, the more your ranking will be.
2. Utilise those keywords effectively
Once your keyword list is sorted out, ensure to use them efficiently in the following:
- Title
- Heading and subheading
- Introductory paragraph
- Call to action
3. Strong blog post title
Ecommerce experts suggest that your blog post title is important because it determines the search ranking. Ensure that the title is short and relevant. It is a good idea to incorporate your focus keyword (most important keyword) in the title to make it SEO friendly. Furthermore, it is important to make the title catchy because it will determine your CTR (click through rate) and this will heavily affect your SEO ranking.
Here are a few examples of catchy blog post titles:
- Top 10 bars in Sydney as ranked by Australians
- 3 effective ways to market your product online
- 5 reasons to take up a master’s degree
4. Images and videos
According to HubSpot , posts with high resolution photos or videos receive engagement above 2.5% (which is the industry average). Having relevant images/videos add credibility to your statements or proposals. Remember to use images from a copyright free website like Unsplash or Pixabay.
5. Utilise your digital space well
A mistake which many bloggers tend to make is that they forget about their blog post once it’s published. However, there are a few things which need to be done after you have published the post.
- Advertise them on all your social channels with a catchy description which includes all the relevant keywords and has an effective call to action.
- At the end of the blog post, ensure to have a clear call to action which asks readers to do something or click on something. This is a great way of converting leads.
- If a particular topic on your blog post relates to other blogs on your website, ensure to link them because we want the user to spend maximum time on the website and convince them to purchase our product/service.
- Finally, don’t forget to track the performance of your post using tools like Ahrefs.
By following these tips, you can expect to get higher SEO rankings in SERPS, have higher traffic to your website and socials and eventually higher conversion. If you are interested to know more about similar topics in the ecommerce/digital/tech field, feel free to check out our other blogs here. Alternatively, if you are looking for a job in this field, check out some awesome job openings for ecommerce jobs, SEO jobs and digital jobs here.
