The Ecommerce sector has seen huge growth during the pandemic and experts claim that this is not a temporary boost, but rather it is here to stay. Check out the ecommerce trends below to keep in mind and implement in your business.

1. Impact on Ecommerce during COVID-19

With heavy restrictions implemented in a majority of the world, there has been a significant increase in the number of people who are resorting to online shopping techniques. Lockdown and closing down of high street stores and shopping centers has pressured businesses to have websites where consumers can purchase their items online. Tech guru Amazon’s Jeff Bezos has already seen an ecommerce growth increase by $24 billion since the onset of COVID. Experts claim that ecommerce businesses are going to get the greatest blessing from the pandemic and hence all businesses should solidify their ecommerce strategy because this trend is here to stay.

2. Mobile apps are the next big thing

Since 2017, mobile app usage has increased by 15%. What’s more, ecomm experts claim that it will go as high as 73% towards the end of 2021. In today’s times of digital media and technology, people use their devices for everything including searching more about a product to analysing reviews and finally making a purchase. With everyone’s trust in online shopping increasing, businesses should make good use of this opportunity. The growth numbers are high and businesses should develop their apps to improve user experience because this will determine the number of sales that come into your business.

3. Role of social media

Since the start of the pandemic, the time spent on social media has rapidly increased, sometimes to even unhealthy amounts. Consequently, with the “buy” button introduced on Facebook and “checkout” button on Instagram, more and more consumers have started making purchases through these sites. Platforms like Shopify have helped by acting as a bridge between the online stores and social media sites. At a time like this, businesses should work on specific shopping-focused social media strategy.

There are several other ecommerce trends such as personalising shopping experience and adopting visual ecommerce but the ones above are the top 3 to follow. Whichever trend you adopt, always remember that the main aim is to improve the ecommerce user experience. We want the buying journey for the consumers to be as smooth as possible. Building long lasting relationships with consumers should be your priority and what better way to do that than to make it easy for them!

Feel free to reach out for advice at moreinfo@s2m.com.au. Alternatively, if you’re looking for Ecommerce jobs, feel free to check this out.