A versatile marketer with over 20 years experience in large corporations such as Vodafone and American Express as well as founder-led and global start-ups, carbar and HMD global - the home of Nokia phones. High strategic marketing and ecommerce capabilities with experience and proven ability to diagnose market, brand and customer insights to set vision and make effective trade-offs to implement winning strategies. Demonstrated ability to coach, motivate, build and lead diverse direct, cross-functional and remote agencies, partners and teams in dynamic environments.


Leadership experience across a variety of industries such as education, finance, telecommunications, ecommerce, automotive, technology and real estate.

Recent key Achievements
- Created and led a new category from start-up to scale-up - conceptualised and launched new products, partnerships and technology to grow subscribers 3,000% and lift monthly recurring revenue 4,000% to +$18M Annual Recurring Revenue.
- Successfully (re)launched the Nokia brand and suite of a new generation of Nokia phones running Android in Australia and New Zealand markets. Became a top 5 smartphone player and #1 feature phone brand in AUNZ and recognised as the only country globally to win Google funding to lead a co-branded mass media campaign focussed on a flagship device launch in Australia.
- Transformed Australia’s most iconic savings platform from paper-based to app-based digital coupons. Leveraged sponsorships, optimised performance marketing and used market-leading gamification to reduce CAC and grow member base more than 50% to +1M in less than 12 months.