Question 1: Hogarth's relatively new to this market; can you provide a quick introduction? What exactly does Hogarth do?

I guess as a headline you could say Hogarth Australia is a “creative production company”. But we’re certainly not your traditional production house or content studio.

Hogarth’s proposition is to create the best content, the smartest way. To that effect; we combine production strategies, in-house talent, technology, platforms and automation to deliver effective, omnichannel content that stretches across the entire digital ecosystem.

At the core of our business is a transformation team who consult with our clients to solve business challenges and map horizons to enable them to deliver more content, more often, to a high standard and with cost efficiencies.

Hogarth has grown tremendously since launching in Australia (we just virtually celebrated our third birthday) and today we have a talented team of around 135 across Melbourne and Sydney, housed in two 2,000 sq. ft high-spec studios, onsite with our clients and at HQ.

We are also proud to be part of Hogarth Worldwide and the WPP AUNZ network.

Question 2: And what's your role at Hogarth?

By title, I’m known as the Chief Operating Officer (COO), working alongside Justin Ricketts (CEO) and Jenn Butler (CFO) as part of Hogarth Australia’s Executive Team.

I’d say my role is split into two major streams. The first being operational strategy – ensuring we continually evolve our business operations in-line with industry and market shifts. And the second being business transformation – leading our client transformation consulting and change management functions.

I am incredibly lucky to have four senior supports who lead our operational, business transformation, content and product teams.

Question 3: You started your career working in creative agencies. Why move to Hogarth?

Hogarth Australia offered me an amazing opportunity to help build a high-potential growth business from the ground up that was able to genuinely respond and meet clients’ needs with smarter content solutions.

As someone who embraces change and strives for excellence; I was looking to find a business open to evolution, willing to challenge the status quo, move with pace and apply operational diligence.

Hogarth’s smarter proposition and future-focused model was the ideal fit against my skillset, values and passion-points.

Question 4: It's been fairly unsettling months. How is Hogarth going?

As a business set up for continual evolution, Hogarth was well-prepared as COVID-19 hit. Our Risk Management Plans were promptly implemented, and we have continued to deliver for our clients as scopes shift, channels change, and as social distancing makes producing content more of a challenge.

Our people have embraced remote working and we knew technologies have allowed our teams to work virtually and seamlessly with clients whether that's on set, in the edit suites or in workshops.

Hogarth went head-on with COVID-19 and we are coming out stronger than before. Our smarter approach has strengthened many of our client relationships as they open their minds to new ways and we have also opened many new business doors.