S2M has recently partnered with a nationally recognised retail group and is on the lookout for a digital marketing professional with a strong focus on customer loyalty, digital innovation, and performance marketing.
ABOUT THE ROLE:
Reporting to the senior leadership team, you’ll be responsible for developing and executing end-to-end digital and loyalty campaigns across owned and paid media. From crafting CRM journeys to optimising digital touchpoints and loyalty initiatives, you’ll play a pivotal role in delivering measurable growth and building deeper relationships with our customers.
You’ll be joining a passionate and collaborative team where your ideas, initiative, and performance will be highly valued and rewarded.
- Plan and execute digital campaigns across email, SMS, CRM, social, website and app
- Drive customer engagement through segmentation, personalisation and automation
- Manage CRM tools like Salesforce for loyalty and lifecycle messaging
- Optimise digital campaigns across Google Ads, Meta, and YouTube
- Report on performance metrics with a focus on ROI and actionable insights
- Ensure consistent brand messaging across all digital channels
- Support and analyse loyalty and rewards program performance
- 3–5 years’ experience in digital marketing, CRM or loyalty-focused roles
- Strong understanding of customer journeys and lifecycle marketing
- Skilled in platforms like Google Ads, Meta Ads Manager, Salesforce or HubSpot
- Data-driven mindset with strong analytical and reporting skills
- Excellent communicator and collaborator with stakeholders and partners
- Self-motivated, adaptable, and thrives in a fast-paced environment
