This exciting opportunity exists for an experienced Chief Marketing Officer to lead the marketing function for a rapidly growing Australian FinTech business.
Key Responsibilities:
- Develop and execute a comprehensive marketing strategy focused on achieving revenue growth in 2025 and positioning the business to capture market share.
- Drive sustainable, cost-effective organic growth through content marketing, brand building, and market positioning initiatives.
- Conduct ongoing market research to identify growth opportunities and differentiate the brand from competitors.
- Build and implement a content strategy across blogs, videos, podcasts, and more to establish market leadership.
- Lead performance marketing initiatives, define KPIs, and leverage analytics to drive decision-making and forecast growth outcomes.
- Foster strategic partnerships and develop an ecosystem strategy to support long-term expansion goals.
- Collaborate closely with sales teams to align lead generation strategies, improve conversion rates, and deliver revenue outcomes.
- Provide clear reporting to leadership on marketing performance, revenue growth, and market share progression.
- Proven experience in senior marketing leadership roles, preferably within high-growth, digital-first industries.
- Strong expertise in organic growth, brand building, and data-driven marketing.
- Ability to balance immediate revenue targets with long-term strategic positioning.
- Exceptional communication and stakeholder management skills.
- Experience in fast-paced environments with a passion for emerging technologies like cryptocurrency, finance, or tech.
