The candidate is a performance marketer with expertise in paid social media, having worked in both Europe and Australia. They have extensive experience with various brands, focusing on leveraging innovative paid social strategies to meet business objectives. Their roles have included strategic management, copywriting, long-term planning, client management, daily campaign optimization, and comprehensive reporting. They have managed multi-million dollar budgets for global campaigns, driving brand awareness and conversions across major social media platforms. Additionally, they have experience in marketing automation, data analytics, content strategy, SEO management, and lead generation.