A seasoned Senior Social Media Specialist with extensive experience in developing and managing social media strategies for various brands. The candidate's expertise includes creating and curating engaging content, managing social media calendars, and collaborating with cross-functional teams to align social media efforts with overall marketing objectives. They have a proven track record in driving growth in social media engagement and follower count, particularly evidenced by their recent role, where they increased Instagram engagement by 12% year-over-year and grew the follower count significantly. Skilled in analytics and data reporting, they use KPIs to measure campaign success and provide actionable feedback for continuous improvement. Their roles have also involved significant influencer and PR management, paid social media advertising, and community engagement, making them a versatile asset in the digital marketing space.