You’ll set the direction, challenge the media agency, sharpen creative, improve conversion, and ensure every dollar spent is tied to measurable growth.
Why this role matters You’ll be the strategic lead for paid acquisition, responsible for building and optimising campaigns that drive customer growth. While day‑to‑day buying sits with the media agency, you own the strategy, briefs, optimisation priorities, creative direction, measurement frameworks and commercial outcomes.
This is a role for someone who wants to influence the full funnel — from impression to conversion — and bring strong judgement, analytical capability and performance discipline.
What you’ll be doing
Performance Strategy & Agency Leadership
- Own paid acquisition strategy across Google Ads, Meta Ads and relevant digital channels.
- Brief, guide and challenge the media agency on targeting, bidding, creative testing and optimisation.
- Review performance regularly, identify opportunities and ensure budgets are deployed efficiently.
- Oversee budget pacing and recommend reallocations to high‑performing campaigns and audiences.
- Develop clear campaign briefs, messaging direction and measurement requirements.
- Write and refine ad copy and SEM copy; provide creative direction to internal design teams.
- Coordinate compliance approvals for messaging and creative.
- Apply platform automation (Performance Max, Smart Bidding, Meta Advantage+) with strong commercial judgement.
- Use AI tools to accelerate creative production, testing and analysis.
- Leverage AI to surface insights, detect anomalies and streamline reporting.
- Analyse performance across CPC, CPL, CPA, ROI and full‑funnel conversion metrics.
- Maintain accurate dashboards and reporting routines focused on commercial decision‑making.
- Ensure reliable tracking via GA4, GTM, pixels, server‑side tracking and first‑party data.
- Apply attribution models to understand channel contribution and optimise investment.
- Drive landing‑page and funnel improvements through A/B testing and CRO frameworks.
- Partner with Digital, Product and UX teams to prioritise tests and improve conversion outcomes.
What you bring
- 3+ years’ experience in performance marketing across Google Ads and Meta Ads.
- Strong understanding of acquisition strategy, optimisation levers and agency management.
- Advanced analytical capability with experience interpreting data to improve ROI.
- Hands‑on experience with GA4, GTM and dashboarding tools (Looker Studio, Supermetrics).
- Experience with creative testing, bidding strategies, audience segmentation and real‑time optimisation.
- Comfortable using AI tools and platform automation.
- Experience managing external media agencies is highly regarded.
- B2C experience in financial services is a bonus.
- Exposure to programmatic, native or emerging platforms (Outbrain, Taboola, Reddit, TikTok, X) is desirable.
Who you are
- Commercially minded and data‑driven.
- Strong communicator — clear, concise, compelling.
- Curious, innovative and comfortable challenging recommendations.
- Collaborative, accountable and focused on measurable outcomes.
- Growth‑minded with a passion for continuous improvement.
Ready to lead performance marketing for a purpose‑driven organisation?
Apply now through S2M or reach out directly for a confidential chat.
