You’ll sit at the intersection of marketing science, communications strategy and media execution, shaping work that balances long-term brand growth with short-term commercial impact. This role suits a strategist who is as comfortable discussing mental availability, reach and creative effectiveness as they are building practical, executable media plans across both traditional and digital channels.
What You’ll Do
- Lead end-to-end media strategy and planning across client businesses, from insight to execution
- Develop communications and media frameworks that connect brand objectives to channel choices
- Design multi-media campaign architectures spanning video, audio, OOH, sponsorships, print, social, influencer, digital and emerging channels
- Apply core marketing principles (e.g. Ehrenberg-Bass, How Brands Grow, IPA effectiveness thinking) to real-world planning decisions
- Balance brand-building and performance marketing, ensuring the right mix, scale and investment over time
- Partner closely with investment, activation and analytics teams to ensure strategy translates cleanly into delivery
- Lead measurement thinking, including incrementality, attribution, regression and effectiveness analysis
- Build trusted, senior client relationships through clarity, confidence and commercial acumen
- Drive thought leadership through playbooks, frameworks, audience work and business reviews
- Mentor and elevate planning teams, setting best practice standards across the agency
- Extensive experience leading media strategy and planning in an agency environment
- Deep understanding of both traditional and digital media, and how they work together
- Strong grounding in marketing science and effectiveness frameworks (Ehrenberg-Bass, IPA, Nielsen, etc.)
- Confidence working across reach, frequency, budget sufficiency and channel roles
- Experience building clear, logical frameworks that simplify complexity for clients and teams
- A sharp analytical mind, paired with strong storytelling and presentation skills
- The ability to influence without ego and lead without hierarchy
- Commercial thinking and a practical mindset — strategy that actually gets bought and built
- You’ll have genuine influence over how strategy is defined and applied, not just presented
- You’ll work in a truly integrated environment, free from channel silos
- You’ll help shape marketing that values long-term growth, effectiveness and creativity, not just short-term metrics
- You’ll partner with senior clients who want strategic leadership, not just execution
