About the role:
- Develop and execute brand strategies that drive commercial growth.
- Lead new product development and product launch initiatives.
- Deliver integrated marketing campaigns across multiple channels.
- Analyse consumer insights, market trends and brand performance.
- Partner with agencies and internal stakeholders to deliver campaigns.
- Support budget management and ongoing brand optimisation.
- Present recommendations backed by data and consumer insights.
- FMCG Brand Management experience.
- Strong understanding of consumer insights and brand strategy.
- Experience managing integrated marketing campaigns.
- Commercial mindset with strong analytical capability.
- Excellent project management and stakeholder engagement skills.
- Passion for innovation and brand building.
