31 January 2011
Mattel’s toy car brand Hot Wheels is pulling an intriguing little stunt to get its name back in the minds of older consumers. Hot Wheels have partnered up with Coles express service stations to offer fuel at 10c, the average cost of fuel when the brand wa... read full story
28 January 2011
Google is to drop its real estate listings from Google Maps in a move that will come as a relief to Australia’s property websites. Australia and New Zealand were among five countries where the service was launched in July 2009. It allowed users to sea... read full story
27 January 2011
US Sydney, the Razor Group-owned creative agency, has won the advertising and media account for risk management company Veda without a pitch. The agency was appointed at the end of last year, and will work with the company on an indefinite basis. US S... read full story
25 January 2011
The Australian Made, Australian Grown (AMAG) Campaign, the trustees of that green triangle tag with the Kangaroo on it, have made a move to get with the times with the launch of a new iPhone app.The logo has been around for 25 years,” AMAG’s marketing man... read full story
24 January 2011
Hahn Super Dry will on Monday launch a promotion involving mobile phones hidden in its bottles and cans which the finder will be able to use to phone a concierge to organise a $20,000 night out. The campaign for the Lion Nathan brand – created by Moment... read full story
21 January 2011
Yahoo!7 has acquired Australian online group buying site Spreets in a $40 million deal, which will see the site move away from its city-by-city focus to offer more localised offers.The agreement, which includes the site's New Zealand operations, will see ... read full story
20 January 2011
The Communications Council has announced that Goodby Silverstein & Partners San Francisco creative director Erik Vervroegen has been elected chairman of the judges for the Annual AWARD awards. The Belgium-born Vervroegen has scored over 70 Cannes Lions... read full story
19 January 2011
Digital agency Mark and technology company Boffswana have built an ANZ branded tennis game in which visitors to the Australian Open can attempt to compete with player Sam Stosur. Consumers play the Wii-style game using an adapted racket and see differen... read full story
18 January 2011
The Australian town of Speed is to change its name to Speedkills after achieving its goal of attracting 10,000 "likes" through a Facebook group.The social media campaign, created by the Victorian Transport Accident Commission (TAC), encourages motorists t... read full story
17 January 2011
Social media is proving to be a powerful tool in the disaster relief effort in Queensland, with sites such as Facebook and Twitter helping to co-ordinate temporary housing, provide vital police updates and record first-hand experiences of the disaster. ... read full story