30 September 2010
Fairfax Media today releases a suite of applications to enable readers to customise news on their Apple iPhones. Readers will be charged $2.49 a month to download the apps from Apple's iTunes store for smh.com.au, theage.com.au, brisbanetimes.com.au and... read full story
29 September 2010
Using speech recognition has helped independent car service and tyre retailer Kmart Tyre & Auto Service (KTAS) to pinpoint how effective its marketing spend. The retailer started using the technology and its online analytical tools a year ago. KTAS marke... read full story
28 September 2010
Surfing the internet rather than snacking on the couch seems to be our thing. Vegemite, Tim Tams and Coca-Cola have given way to technology companies Google, Apple and Sony as the nation's most loved brands, says a study into consumer attitudes towards pr... read full story
27 September 2010
The days of large-scale advertising campaigns trumpeting Telstra's brand are over because they are a waste of time, says the man drafted to come up with creative and innovative ways for Telstra to go to market. Mark Collis, pictured, who heads Telstra's... read full story
24 September 2010
Melbourne and Sydney ad agency The Sphere Agency has won flower delivery brand Interflora from incumbent HBT. It also beat SMART and TBWA to the business. “We’re confident that our appointment of The Sphere Agency will build new visibility for our br... read full story
23 September 2010
One of Australia's leading online entrepreneurs has questioned the government's sums on the national broadband network (NBN), saying the return on investment just doesn't add up. Wotif founder Graeme Wood, who opened the 21st World Computer Congress in ... read full story
22 September 2010
A small digital agency based in Port Macquarie is about to receive international exposure. Technology company Joyer beat agencies from around the world for the contract to redesign and develop corporate websites for one of the world’s largest media commu... read full story
21 September 2010
Ad expenditure for 2010 has exceeded expectations by increasing by 6.8% in the first six months of the year reported Starcom MediaVest Group’s ‘Media Futures’ survey. Predictions at the end of 2009 were for a 5.3% growth in ad expenditure for 2010, whil... read full story
20 September 2010
It is an invisible revolution and it is gaining momentum. With many of Sydney's cafes, libraries and pubs already offering free or low-cost Wi-Fi access, the state government is joining the party, creating wireless hotspots on train stations and even ferr... read full story
20 September 2010
By David Jackson There’s been a lot of talk internationally about the mobile revolution. Well, a recently-released government report has highlighted that the revolution has arrived in Australia, as well. “Technology developments in the digital economy”, ... read full story