31 August 2010
Tomorrow, Starcom (our sister agency) will host an industry debate among media buyers and planners in what it believes to be an industry-first event, bringing agencies and media professionals together with leading spokespeople to discuss key issues facing... read full story
30 August 2010
Australians have been able to make cheap phone calls to landlines and mobiles using a new Google Gmail feature that launched this week for US and Canadian users. Australians who have their Gmail language set to "English US" are able to use the Google Vo... read full story
27 August 2010
Australia's queen of YouTube, Natalie Tran, is one of just 10 independent YouTube stars around the world who made more than $US100,000 from the site in the past year. Tran, who creates her videos at her parents' home in western Sydney, has eschewed titi... read full story
26 August 2010
In assessing the effectiveness of Fairfax Digital’s ‘Ad Selector’, research has found that three quarters of respondents chose an ad prior to letting it run automatically. The 'Ad Selector' is a function on Fairfax Digital’s website that provides consum... read full story
25 August 2010
Newspapers have 12 years or less left to live in print, the Newspaper Publishers Association will be told later this week. Ahead of Thursday night’s Newspaper of the Year Awards, the NPA is holding a “Future Forum” during the day fronted with a keynote... read full story
24 August 2010
Consumers who are active on Twitter are three times more likely to influence a brand’s online reputation, according to a study by email marketing firm, ExactTarget. Consumer's Twitter activities influencing brands involves 'syndicated tweets' (retweets)... read full story
23 August 2010
The story of how Google went from a garage start-up to earning almost $US25 billion a year is heading to Hollywood, hot on the heels of a feature film about the tortuous early days of Facebook. Groundswell Productions has teamed with producer John Morri... read full story
20 August 2010
Mobile phone "spam" now accounts for half of all complaints about nuisance messaging, putting it up there with spam email, according to the Australian Communications and Media Authority (ACMA). This follows a noticeable jump in the use of SMS by fraudst... read full story
19 August 2010
Online retailer Amazon has introduced a cut price Kindle into the sizzling e-reader space to help fend off new entrants now flocking into the market. The e-book market has shifted dramatically since the Kindle first arrived here last year, with new devi... read full story
18 August 2010
Virgin Mobile has announced it has developed strategic partnerships with five media companies: PBL Media (Ninemsn and ACP magazines), Nova FM, Pedestrian TV and Pagesdigital. The aim of the year-long partnerships is to build on Virgin Mobile’s media pre... read full story