News


BP spoof video is YouTube runaway hit

30 June 2010

The most memorable comedic take on the oil spill disaster in the Gulf of Mexico hasn't come from America's Saturday Night Live, The Daily Show or a late-night monologue.   Instead, a cheaply made video by an unlikely New York improv troupe has created the... read full story

Telstra shopping around for digital companies

29 June 2010

Telstra will consider acquiring companies with product development and software capabilities, as it reorients itself away from telecommunications engineering to focus on customer services and digital households, its chief executive, David Thodey, said yes... read full story

When Gillard steals your (client's) thunder...

28 June 2010

Digital agency Memery flipped the biggest news week to their client’s advantage through a Google AdWords campaign.   A promotional tour orchestrated by The Diet Plate involving a star from the UK’s The Biggest Loser has leveraged the Gillard ascendancy th... read full story

Bloggers campaign for Kate Lundy in reshuffle

25 June 2010

Julia Gillard's takeover of the Labor Party leadership has sparked calls for the communications portfolio to change hands as well.Ms Gillard today became the country's first female Prime Minister after Kevin Rudd decided not to contest a leadership challe... read full story

Disney/Pixar buys first Twitter trending topic

24 June 2010

Twitter has launched the second stage of its advertising revenue testing, with Disney/Pixar as its first client, reports Techcrunch.   The first stage of the advertising strategy was ‘Promoted Tweets’, while the second stage of the strategy, which Disney/... read full story

No anti-virus software? No internet connection

23 June 2010

Australians would be forced to install anti-virus and firewall software on their computers before being allowed to connect to the internet under a new plan to fight cyber crime.And if their computer did get infected, internet service providers like Telstr... read full story

Big brother's eye on food and alcohol promotion

22 June 2010

The government has decided against placing strict regulations on food and alcohol advertising, reports Business Day.   Recommendations for regulation had been put forward by an influential government-appointed committee, the National Preventative Health T... read full story

News Limited appoints senior marketing staff

21 June 2010

News Limited has announced a number of senior appointments and internal promotions within Nationwide News, to strengthen its marketing department, Mumbrella reports. As previously reported in TSR, the company restructured earlier this year. The move saw T... read full story

Advertising on national icons?

18 June 2010

ABC television show, The Gruen Transfer, has put the controversial question to top industry figures about whether advertising should be permitted on national icons such as the Sydney Harbour Bridge, the Opera House and Uluru.Interviewees included, Richard... read full story

Mobile to TV calls the next frontier: Skype

17 June 2010

Making video calls from a mobile phone to TV sets or computers will be the next frontier for information technology, the head of internet telephony pioneer Skype said Tuesday.Chief executive Josh Silverman told a technology conference in Singapore that co... read full story

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