News


YouTube video encourages people to get off Facebook

31 December 2010

Are you thinking of closing your Facebook account?   A YouTube video titled "You need to get off Facebook" will have you convinced it's time to sign off for good.   Written by Ross Gardiner and produced by Sonny Side Films in the US, the six-minu... read full story

Groupon to enter Australia as daily deals sites explode

30 December 2010

The world's largest daily deals website, Groupon, which Google tried to buy this month for $US6 billion, has confirmed it is entering the Australian market.   The company is recruiting people to sign up to its email database before a launch next month int... read full story

How Dan quit work to take on the spam kings - and won

29 December 2010

Daniel Balsam hates spam. Most everybody does, of course. But he has acted on his hate as few have, going far beyond simply hitting the delete button. He sues them.   Eight years ago, Balsam was working as a marketer when he received one too many email pi... read full story

P&O Cruises launches first campaign for 10 years

24 December 2010

P&O Cruises is launching its first brand campaign in 10 years to run during the busy Christmas season.Featuring photos of a couple and a family enjoying a cruise holiday, the cinema campaign breaks on December 23 and will then run on national TV from Janu... read full story

Marketing conferences becoming circuses

23 December 2010

Gone are the days of bleak, boring speeches from suited marketers to an auditorium of snoozing conference attendees,  now summit-goers have to try to sleep through booming music and video shows. Following hot on the footsteps of nineMSN’s flashy digital s... read full story

Citrus scoops three digital accounts

22 December 2010

Digital agency Citrus has added three new clients, winning work from fashion brand Fiorelli, Heinz-owned brand Golden Circle and sports giant Adidas.   Fiorelli approached Citrus without a pitch to handle digital work to promote Fiorelli handbags. A Face... read full story

Mining companies are planning a damaging new advertising campaign against the government.

21 December 2010

They have accused Wayne Swan of deliberately misleading them earlier this year over Labor's ill-fated resource super-profits tax.   The miners have moved to a war footing in the belief that the Treasurer and Julia Gillard are reneging on a written agreeme... read full story

Dick Smith appoints marketing boss

20 December 2010

Dick Smith has appointed Woolworths marketer Annette Karantoni as head of buying and marketing, replacing Brent Allan who left the company in July.  Karantoni has been promoted from senior business manager marketing at Woolworths Supermarkets. She has bee... read full story

Eye rolls out new format in Westfield car parks

17 December 2010

Eye has partnered with insurance brand Allianz to launch its large format landscape car park advertising format in Westfield Shopping Centres.Allianz will promote its "Safe Drivers" insurance campaign until the end of January. The format is placed through... read full story

Say hello to Carlos, the $60 000 robot programmed to smash a pinata at your command

16 December 2010

Deep inside a cement warehouse in western Sydney, there's a giant robot bashing a pinata.   His name is Carlos.   Carlos lives at the Machine Automation and Robotics (MAR) building in Silverwater, alongside a mannequin wearing Aviators and a cafta... read full story