30 November 2010
The once buzzing Australian marketing blogosphere bubble has burst, popular industry blogger Julian Cole tells Marketing magazine. Earlier this week, Cole released a list of the ‘Top 50’ Australian marketing blogs, based on Google RSS subscribers, web t... read full story
29 November 2010
International government agencies are doing it. Online advertisers are doing it. Stalker-types are doing it. And that company you just submitted a CV to for a job is probably scouring your MySpace, Facebook or Twitter account at this very moment to figure... read full story
26 November 2010
Toyota has dropped an advertising agency from its roster to make room for the Japanese firm Dentsu, despite the newcomer having neither an office in Australia nor any experience of the domestic market. Toyota has replaced Droga5 with Japan's largest adv... read full story
25 November 2010
Omnilab’s content delivery company Dubsat has launched its digital delivery system- Adsend – in Australia and New Zealand. The announcement: Sydney, 22 November 2010: Following its recent acquisition of Vio Worldwide, cross-media asset management an... read full story
24 November 2010
Myer has announced a comprehensive executive overhaul as part of efforts to drive its impending 'growth phase', with Megan Foster appointed as group general manager marketing. Menswear will receive a new group business manager in the form of Adam Stapleto... read full story
23 November 2010
A new report by MediaMind Technologies claims that rich media ads receive Click-Through Rates (CTR) three times higher than standard banners. The study found rich media ads achieve a CTR of 0.15% on average, while standard banners are clocking up 0.05%.... read full story
22 November 2010
Westpac has undertaken a radical restructure of its marketing department with the creation of three new marketing divisions, in a bid to make its messaging more customer orientated. The initiative has been implemented in preparation for the arrival of th... read full story
19 November 2010
Bosses should tolerate their employees shopping, checking their Facebook status or instant messaging during work time because they more than make up for it at home, a conference has heard. Jeffery Cole, a director at the Centre for the Digital Future, s... read full story
18 November 2010
Kellogg's has defended its advertising after being named the worst offender in terms of marketing junk food to children at today's Fame & Shame Awards.The FMCG's ads for LCMs snack bars won the "Pester Power" category, while Nutri-Grain ads won the "Smoke... read full story
17 November 2010
Facebook unveiled a new messaging platform on Monday that takes aim at one of the internet's first applications, email. Although blogs had been speculating that Facebook would announce an email service to rival Google's Gmail and others, Facebook said e... read full story