31 December 2009
Just in case you haven't read enough predictions for 2010, here are some more to whet your digital palette. But unlike the others, this features the opinions of some of my tweeps'; top people in the industry that I am lucky enough to follow and collaborat... read full story
30 December 2009
In our discussions about what will happen in the digital marketing industry during the next 12 months, one overarching trend emerged: The basic rules of brand building are just as important for innovations in the digital space as they are for traditional ... read full story
29 December 2009
To say that 2009 was a wild year would be an understatement. It was a year in which the industry fought through an unprecedented crisis and struggled to see some rays of light at the end of the tunnel. It was, however, a better year for some companies th... read full story
23 December 2009
Few would argue with the fact that the world has changed dramatically in the last 12 months. However, because Australia has been spared the worst excesses of the GFC, I feel there is a creeping complacency amongst Australian marketers. A sense prevail... read full story
22 December 2009
While digital shops have fared better than their traditional counterparts in recent years, a hot-button question points to their still-debated status: Can these agencies move beyond their primary role of tech jockeys to become leaders of brand strategy? ... read full story
21 December 2009
Fairfax Digital in association with XMediaLab announces Media 2010: The Annual Forecast for Digital Media Professionals – a one day conference bringing together leaders from some of the world’s most influential media companies including Daily Mail, New Yo... read full story
18 December 2009
Australian-listed e-health company iSoft is considering upping its headcount in Australia by 500 people, hoping to increase the percentage of research and development workers it fields down under. "We are looking for investment and I've asked for a signi... read full story
17 December 2009
CBS Interactive has created its own premium in-house ad network, discontinuing the use of third-party ad networks for display advertising across all of its websites worldwide. The CBS Interactive Premium Ad Network is powered by CBS Interactive’s ad-serv... read full story
16 December 2009
National advertisers and consumers are confident that 2010 is going to be a good year, according to two recent surveys. According to the Starcom MediaVest Group ‘Media Futures Survey’ conducted by Roy Morgan, national advertisers have predicted growth in... read full story
15 December 2009
Sue Klose, News Limited's director of corporate development for its News Digital Media arm, has been appointed publisher to head up a new national division, Carsguide. As publisher Klose will be responsible for overseeing News Limited's print and onli... read full story