03 September 2010
Sony today unveiled its new range of e-readers, which it will launch in Australia for the first time later next week. Sony said that it is adding a touch-screen to its cheapest electronic-book reader, the Reader Pocket Edition. The new Pocket e-reader u... read full story
02 September 2010
University students will form the target demographic of vividwireless’ push into the Sydney and Melbourne market as it ramps up the national rollout of its WiMAX network. The service provider, a successor to Unwired and owned by Seven Group, initially l... read full story
01 September 2010
Robert Walters has released results from its ‘Employee Insights Survey’, finding that 68% of employees surveyed registered with a recruitment consultant when searching for employment. Of the 500 Australian professionals surveyed, 20% still prefer to use... read full story
01 September 2010
By David Jackson With all this talk at the moment about whether a man or a woman is the best person to run the country, it got me thinking about the differences between the genders and the ways those differences are reflected in our behaviour and our wor... read full story
31 August 2010
Tomorrow, Starcom (our sister agency) will host an industry debate among media buyers and planners in what it believes to be an industry-first event, bringing agencies and media professionals together with leading spokespeople to discuss key issues facing... read full story
30 August 2010
Australians have been able to make cheap phone calls to landlines and mobiles using a new Google Gmail feature that launched this week for US and Canadian users. Australians who have their Gmail language set to "English US" are able to use the Google Vo... read full story
27 August 2010
Australia's queen of YouTube, Natalie Tran, is one of just 10 independent YouTube stars around the world who made more than $US100,000 from the site in the past year. Tran, who creates her videos at her parents' home in western Sydney, has eschewed titi... read full story
26 August 2010
In assessing the effectiveness of Fairfax Digital’s ‘Ad Selector’, research has found that three quarters of respondents chose an ad prior to letting it run automatically. The 'Ad Selector' is a function on Fairfax Digital’s website that provides consum... read full story
25 August 2010
Newspapers have 12 years or less left to live in print, the Newspaper Publishers Association will be told later this week. Ahead of Thursday night’s Newspaper of the Year Awards, the NPA is holding a “Future Forum” during the day fronted with a keynote... read full story
24 August 2010
Consumers who are active on Twitter are three times more likely to influence a brand’s online reputation, according to a study by email marketing firm, ExactTarget. Consumer's Twitter activities influencing brands involves 'syndicated tweets' (retweets)... read full story
23 August 2010
The story of how Google went from a garage start-up to earning almost $US25 billion a year is heading to Hollywood, hot on the heels of a feature film about the tortuous early days of Facebook. Groundswell Productions has teamed with producer John Morri... read full story
20 August 2010
Mobile phone "spam" now accounts for half of all complaints about nuisance messaging, putting it up there with spam email, according to the Australian Communications and Media Authority (ACMA). This follows a noticeable jump in the use of SMS by fraudst... read full story
19 August 2010
Online retailer Amazon has introduced a cut price Kindle into the sizzling e-reader space to help fend off new entrants now flocking into the market. The e-book market has shifted dramatically since the Kindle first arrived here last year, with new devi... read full story
18 August 2010
Virgin Mobile has announced it has developed strategic partnerships with five media companies: PBL Media (Ninemsn and ACP magazines), Nova FM, Pedestrian TV and Pagesdigital. The aim of the year-long partnerships is to build on Virgin Mobile’s media pre... read full story
17 August 2010
Online advertising expenditure in Australia has reached $2 billion, reported the Interactive Advertising Bureau (IAB) in the ‘Online Advertising Expenditure Report’. The figure reflects spending for the past 12 months, for the year ended 30 June 2010, s... read full story
16 August 2010
Australians will be able to enrol online after the Federal Court ruled in favour of activist group GetUp! in their action against the Australian Electoral Commission. The group took the commission to court after concern was expressed about an online voti... read full story
13 August 2010
As marketers, we have a tendency to obsess over figures – be it reach and frequency, daily unique visitors or even the number of participants in a survey! It gives a sense of security – if we get a big number, then surely it’s a good thing…? But as the ... read full story
12 August 2010
Opposition Leader Tony Abbott has struggled to explain the basics of his broadband policy, saying he was not a "tech head". Mr Abbott was conspicuously absent when his colleagues, communications spokesman Tony Smith and finance spokesman Andr... read full story
11 August 2010
A major finding of TNS’s Digital Travel Study is that trust is less of a factor than ever before for Australians booking travel online. 30% felt that online travel information is more reliable than offline travel, with 27% stating that the service of on... read full story
10 August 2010
NRMA Insurance has selected Whybin\TBWA\Tequila as its new creative agency, the company announced this afternoon. John Lewis, NRMA’s senior manager for advertising and promotion, said: “We talked to some great agencies throughout the pitch process an... read full story
09 August 2010
Michael Page has released their 2010 'Marketing Salary and Employment Forecast' for Australia, with the major finding being 2010 has witnessed an increase in demand for marketing professionals. Highly-skilled marketing professionals are in demand as com... read full story
06 August 2010
The YoungGuns Top 10 ranking of the most awarded countries in the past decade has been decided, with Australia coming in at third. The ‘YoungGuns Top 10 Awarded Countries’ recognises locations around the world that have the most awarded creative talent... read full story
05 August 2010
There's a brand new property app on the block that gives iPhone users detailed information on the value of any house they care to point their handset towards, but privacy experts warn it may not sit well with the neighbourhood watch. Detailing sales pri... read full story
04 August 2010
Vodafone Hutchison Australia has appointed Tongue as its "ideas agency", to create communication ideas across its entire business using various media and marketing disciplines. The agency will also work to optimise VHA's current tactical plans that are in... read full story
03 August 2010
The majority of marketing professionals in Australia feel the pressure of generating enough quality leads for their organisations, reported communications company, Premiere Global Services, Inc (PGi). On behalf of PGi, research company Pureprofile surve... read full story
02 August 2010
Tourism advertising and branding of Australia is hurting Australian companies exporting technology and innovation, according to a new study. Based upon interviews with 50 Australian CEOs of mid to small businesses, the response is very clear. Being posit... read full story
30 July 2010
The board of Australia’s biggest media buyer Mitchell Communication Group has recommended to shareholders that they accept a bid from Aegis to purchase the company for $363m. In a joint statement from MCG and Aegis released to the ASX this afternoon... read full story
29 July 2010
The iPhone 4's launch in Australia is just days away and Apple and its carrier partners have today announced their pricing plans and launch event details. Apple has sold more than 3 million of the smartphones since iPhone 4 was launched a month ago in F... read full story
28 July 2010
News Limited has released its first 'Newspaper Sectional Readership Study', a project designed to assist advertisers in targeting their print spend. The research, conducted across metropolitan, national daily and Sunday mastheads, involved responses fro... read full story
27 July 2010
A fifth of Australians would rather go without food, heating or TV before giving up their internet connection. A new survey into the online habits of Australians has also revealed Melbourne is home to the nation's most "connected" households. More ... read full story
26 July 2010
Labor is losing the battle in social media even though it is dominating the conversation online, say social media strategists who have delivered a scathing report on the main political parties' efforts in what was billed a "digital election". Despite th... read full story
23 July 2010
AskMen has released the results to their 'Great Male Survey', a global survey interrogating men about their attitudes to relationships, politics, lifestyle, business, fashion and sex. 100,000 men aged 18 – 34 were surveyed globally (including 3000 Austr... read full story
22 July 2010
The Australian Greens have called for a levy on junk food and alcohol advertising similar to the levy which has applied in France since 2004. Launching the policy with Victorian Greens Senate candidate, Dr Richard di Natale in Melbourne today, Greens lead... read full story
21 July 2010
The federal government will hand-pick an "expert" to manually check up to 10,000 blacklisted web pages. The proposal, which one critic described as too traumatic and absurd, will come to fruition over the next year if Labor wins the August 21 election... read full story
20 July 2010
Advertising agency Reprise Media has been drafted to handle search marketing for online wine retailer Wine Selectors. The announcement: One of Australia’s largest online wine retailers, Wine Selectors, has appointed Reprise Media to handle search... read full story
19 July 2010
According to a survey by Aquent, employment in the marketing and design industry looks to be on the rise after the turbulence of the GFC. The ‘2010 Market Eye’ survey found that close to 50% of employers have added staff over the past six months, while ... read full story
16 July 2010
There was a time when email was used for everything. Socialising, sharing photos, even serious work business. Now, social media sites like Facebook have built their reputations on taking the social parts of that equation, and designing an ef... read full story
15 July 2010
Today has been a good day. You know those very rare moments where you see an advertising idea and you can recognise not only how good it is, but how it’s going to inspire other great work? What Old Spice did next is one of those moments. It combines grea... read full story
14 July 2010
American watchdog Consumer Reports will not recommend Apple's newest iPhone because of reception problems caused by its antenna design. After the iPhone 4 went on sale in June, buyers started complaining that holding the gadget a certain way could ... read full story
13 July 2010
A new Australian online publicity service offers overloaded PR departments the ultimate stress buster. PR Guru www.prguru.com.au, has a 24 hour or four day, Write My Press Release service as well as Media Database Lists segmented by interest area – availa... read full story
12 July 2010
This post was originally published on Mashable.com It can be argued that no consumer electronics company has captured the public's fascination the way Apple has. Over the years it has morphed into more than just a company or corporation, but for many it... read full story
12 July 2010
By David Jackson What’s that, you say? Do I mean I’m actually happy about the loss of Australian jobs, about annoying telemarketers who have no understanding of local nuances and language? Well, I’m not saying I’m happy about culturally clueless telem... read full story
09 July 2010
Jay Conrad Levinson, the man credited with inventing the term guerilla marketing, is to make his first public appearance in Australia. The announcement: One of the most influential figures in marketing history, the brilliant Jay Conrad Levinson,wi... read full story
08 July 2010
New research undertaken by the ACMA has found that Australians would be welcome to using their mobile phones as payment methods, but current awareness is low. The qualitative research found that whilst premium SMS was the most well established mobile pay... read full story
07 July 2010
News Limited has appointed a marketing director for paid content, a new role for the company. Anthony Hearne will be taking the reigns with the responsibility of assisting mastheads develop digital subscription products and reporting to News Digital Med... read full story
06 July 2010
A loungeroom revolution is brewing in Australia as an onslaught of technology providers vie for a slice of the home entertainment market once dominated by television networks. The battle for our eyes is being fought on several fronts, according to a stu... read full story
05 July 2010
Mildura made television history yesterday as the north-west of Victoria became the first area of Australia to switch to digital-only television. The analog network was switched off at 9am. The rest of the country will follow in stages up to 2013. The ... read full story
02 July 2010
Dell is set to walk away from years of product-focused catalogue marketing, and dive head first into a social networking advertising campaign. The multi-million dollar ''hero'' campaign will feature Australian clients, such as Lonely Planet's co-founder... read full story
02 July 2010
By David Jackson What’s the optimal size for a digital device? Our preference seems to go up and down. Computers started out the size of your lounge room, then pared down to handheld calculators. Then desktop-sized PCs came along, which slimmed down to l... read full story
01 July 2010
Prime Minister Julia Gillard has decided to join Twitter, promising to update her entries on the social networking site herself. Ms Gillard's office was non-committal earlier this week about whether she would join the Twittersphere, with a spokeswoman s... read full story
30 June 2010
The most memorable comedic take on the oil spill disaster in the Gulf of Mexico hasn't come from America's Saturday Night Live, The Daily Show or a late-night monologue. Instead, a cheaply made video by an unlikely New York improv troupe has created the... read full story
29 June 2010
Telstra will consider acquiring companies with product development and software capabilities, as it reorients itself away from telecommunications engineering to focus on customer services and digital households, its chief executive, David Thodey, said yes... read full story
28 June 2010
Digital agency Memery flipped the biggest news week to their client’s advantage through a Google AdWords campaign. A promotional tour orchestrated by The Diet Plate involving a star from the UK’s The Biggest Loser has leveraged the Gillard ascendancy th... read full story
25 June 2010
Julia Gillard's takeover of the Labor Party leadership has sparked calls for the communications portfolio to change hands as well.Ms Gillard today became the country's first female Prime Minister after Kevin Rudd decided not to contest a leadership challe... read full story
24 June 2010
Twitter has launched the second stage of its advertising revenue testing, with Disney/Pixar as its first client, reports Techcrunch. The first stage of the advertising strategy was ‘Promoted Tweets’, while the second stage of the strategy, which Disney/... read full story
23 June 2010
Australians would be forced to install anti-virus and firewall software on their computers before being allowed to connect to the internet under a new plan to fight cyber crime.And if their computer did get infected, internet service providers like Telstr... read full story
22 June 2010
The government has decided against placing strict regulations on food and alcohol advertising, reports Business Day. Recommendations for regulation had been put forward by an influential government-appointed committee, the National Preventative Health T... read full story
21 June 2010
News Limited has announced a number of senior appointments and internal promotions within Nationwide News, to strengthen its marketing department, Mumbrella reports. As previously reported in TSR, the company restructured earlier this year. The move saw T... read full story
18 June 2010
ABC television show, The Gruen Transfer, has put the controversial question to top industry figures about whether advertising should be permitted on national icons such as the Sydney Harbour Bridge, the Opera House and Uluru.Interviewees included, Richard... read full story
17 June 2010
Making video calls from a mobile phone to TV sets or computers will be the next frontier for information technology, the head of internet telephony pioneer Skype said Tuesday.Chief executive Josh Silverman told a technology conference in Singapore that co... read full story
16 June 2010
The Australian Communications and Media Authority (ACMA) has launched a new system for reporting mobile messaging spam.The system encourages users to forward spam messages directly to a designated number. The information received by Spam SMS is hoped to a... read full story
15 June 2010
Apple fan boys and fan girls can unite at last at someplace other than their local Apple store to discuss their love for all things starting with the letter "i".A dating site called Cupidtino opened in beta this week alongside the launch of the iPhone, to... read full story
11 June 2010
Australian employers added workers in May for a third straight month, underscoring the central bank's assessment that economic growth will accelerate this year as a mining investment boom stokes hiring.The number of people employed gained 26,900 from Apri... read full story
11 June 2010
By David Jackson Seventh in an occasional series looking at emerging digital employment opportunities As we look ahead over the next 20 years it’s becoming increasingly apparent that the make-up of our candidate pool is going to change considerably. Sure... read full story
10 June 2010
Google Search is getting faster and more comprehensive with a new web indexing system called Caffeine.Carrie Grimes, a Google software engineer, said the internet search giant had completed the system which "provides 50 per cent fresher results for web se... read full story
09 June 2010
Publishers Australia’s board of directors have voted unanimously to officially endorse the Audit Bureaux of Australia’s Digital Audit services.The move by the industry body that represents Australia’s small and medium-sized publishers closely follows the ... read full story
08 June 2010
Apple chief executive Steve Jobs has revealed a next-generation iPhone that features the ability to shoot and edit high-definition quality video and a crisp higher-resolution screen."We are going to take the biggest leap since the original iPhone," Jobs s... read full story
07 June 2010
As part of their ‘Joy Campaign’ BMW has taken ambient OOH to a new level with Asia’s first 3D interactive billboard projection at Suntec City in Singapore, reported DigitalBuzzBlog.Occurring over two nights and utilising the façade of two buildings as two... read full story
05 June 2010
Ogilvy Sydney has launched a new OOH campaign for The Eye Foundation.Ogilvy Sydney’s CEO Stuart O’Brien said that the campaign’s approach to disrupting existing media was a novel way to attract attention and generate cut-through in the highly competitive ... read full story
04 June 2010
As part of the build up to the FIFA World Cup, South African tourism has launched a social media initiative targeting the Australian and New Zealand traveller.The initiative stems from South African tourism's Australasia office and takes the form of a blo... read full story
03 June 2010
For Australian film and television makers, international co-productions are a good way to stretch funds further, take advantage of tax breaks and reach a bigger audience.In theatre, however, such international ventures are much trickier. This makes tonigh... read full story
02 June 2010
Outdoor Media Association’s (OMA) latest campaign unveiled the sixth billboard in its eight week campaign, coinciding with the lead up to the Outdoor Awards. The OMA collaborated with artist Timba Smits for the ‘Ignore Me’ billboard on Kings Way in South ... read full story
01 June 2010
Tourism Australia has unveiled its new television commercial featuring a jingle tourism chiefs believe captures the Australian spirit. The one-and-a-half-minute ad features lifeguards, an Aboriginal elder, and buskers singing along to the song Nothing ... read full story
31 May 2010
Australian Prime Minister Kevin Rudd’s government said it will run an advertising campaign to counter mining industry “misinformation” about the proposed 40 percent super profits tax on resource companies. The promotion was granted under emergency ... read full story
28 May 2010
You may have heard of RoboCop and Future Cop, but did you know we may soon have our very own Facebook Cop? The Australian Federal Police is reportedly pushing for the social networking site Facebookto employ a law enforcement expert in Australia,The AB... read full story
27 May 2010
By David Jackson Project management skills, e-marketing/e-commerce nous, knowledge of CSS, HTML or Joomla, experience with Visio, Project, Photoshop, Flash, etc. etc. – depending on the type of digital role you’re going for, there’s a wide range of ski... read full story
27 May 2010
Young unemployed people and those who have been on the dole for more than five years will get services at central locations under a Rudd government plan to be unveiled on Monday. Under the new scheme to get those on long-term welfare into jobs, the gove... read full story
26 May 2010
Keith Weed, Chief Marketing & Communications Officer, will accept the award in Cannes. The organisers of the 57th Cannes Lions International Advertising Festival have announced that this year's prestigious Advertiser of the Year award will be given to t... read full story
25 May 2010
The collapse of electrical retailing giant Clive Peeters has added to concerns that the global financial crisis could be having a "second wind". While the latest slump in global share markets and the Australian dollar has analysts panicking about the pos... read full story
24 May 2010
Demand for marketing professionals is on the rise. The E.L. Index has released its May report, showing a 6% increase in executive positions nationally with nearly every state showing positive gains. Queensland and Victoria led the way in April juxtapose... read full story
21 May 2010
Australian consumer confidence tumbled by the most in 19 months after the central bank boosted borrowing costs for the sixth time since October and concern about European debt triggered turmoil on financial markets. The sentiment index fell 7 percent t... read full story
20 May 2010
Harris Technology has appointed Reprise Media to handle its search marketing account. The Announcement: Well-known online technology retailer Harris Technology has appointed Reprise Media to help drive their acquisition strategy and to better lever... read full story
19 May 2010
An accounting expert says Federal Opposition Leader Tony Abbott seems to have made a $1 billion mistake when calculating the savings from a two-year public service recruiting freeze. In his budget reply speech, Mr Abbott said he would freeze the positi... read full story
18 May 2010
Austereo has launched a campaign with The Salvation Army, to create awareness among young people for the Red Shield Appeal as a complement to traditional ‘door knock’ activity. The radio network has designed a social networking fundraising site that w... read full story
17 May 2010
A Sydney teenager who loved animals was allegedly murdered by a Facebook "friend" who used the social networking site to lure her into bushland by offering a fake job protecting wildlife. Christopher James Dannevig allegedly concocted an elaborate r... read full story
14 May 2010
A start-up has ambitions of becoming the Bunnings of hire-car services, writes Kate Lahey. Danny Breen's approach to driving has always included an element of research. The first time he met former Howard government MP Ross Cameron, it was 5am and he tu... read full story
13 May 2010
By David Jackson Sixth in an occasional series looking at emerging digital employment opportunities Mass customisation: providing tailored solutions for customers on a mass scale. It sounds like a contradiction in terms, but the idea of combining the l... read full story
13 May 2010
Eyeblaster’s latest benchmark report has found Australian’s have the lowest average dwell time and dwell rate for online advertisements globally. The report juxtaposed Australia and New Zealand, North America, East Asia, Europe, South Asia and South Am... read full story
12 May 2010
Office 2010 represents Microsoft's overdue response to Google's online word processor, spreadsheet and presentation apps. Google's "software as a service" suite dealt a body blow to Microsoft because it was everything that Office wasn't. The apps lived... read full story
11 May 2010
Avexa Ltd. plunged 75 percent in Australian trading after scrapping an HIV treatment it spent more than five years developing. Avexa is considering buying assets, selling the company or “any way possible to restore shareholder value” after the last of p... read full story
10 May 2010
If you spend much of your professional life in the social media scene, you know that location-based social is the New Black. Services like Foursquare, a game-cum-social-service where users “check in” from wherever they are — telling their friends their lo... read full story
07 May 2010
An Australian web entrepreneur says draconian legal threats from Google could force him to pour two years of work and tens of thousands of dollars down the drain. Cameron Collie, from Brisbane, has spent several years working part-time with a mate on G... read full story
06 May 2010
Creative agency I.D.E.A.S. has announced what it claims to be an Australian first with the launch of a mobile website: ideassydney.mobi. The agency indicated that, like a traditional website, the site will provide an overview of the agency and its work... read full story
05 May 2010
Technology seems to be the new black when it comes to this year's Australian Fashion Week, which begins today. The Ellery and Ksubi spring-summer 2010-2011 runway shows will be streamed to the internet. It will be the first time this has been done in A... read full story
04 May 2010
Getting packaging right can convince consumers that a product’s ethical claims are real, suggests a study released by business analyst Datamonitor. According to the ‘Offering Ethicality and Sustainability in Food and Drinks’ study, although over half o... read full story
03 May 2010
People playing computer games to train their brains might as well be playing Super Mario, new research suggests. In a six-week study, experts found people who played online games designed to improve their cognitive skills didn't get any smarter. Res... read full story
02 May 2010
As someone who has had a foot in both media and PR camps, David Binning has learned a thing or two about what it takes to host a successful event – and one of the most important things to get right is your guest list. Challenge 1: Who should you invite... read full story
29 April 2010
Valleywag reports that it is hearing that Apple CEO Steve Jobs has "tentatively agreed" to appear on stage at The Wall Street Journal's D: All Things Digital conference scheduled for June 1st through 3rd. The major business and technology conference, to b... read full story
28 April 2010
Nielsen has released its quarterly rankings report of the top 10 online parent companies/divisions, the top 10 web brands and the latest Australian internet usage trends. Google maintains its top position for both the parent and brand rankings, while M... read full story
27 April 2010
There has been no improvement in the computer skills of the country's most disadvantaged students but the skills of higher performers are improving, a new national snapshot of school students in years 6 and 10 has found. The review of student computer ... read full story
23 April 2010
By David Jackson Why should you use online video to help recruit new staff for your business? One of the most important reasons is that you can show a side of your organisation that you can’t project through a brochure or words on a website. The more se... read full story
23 April 2010
Citing Google statistics that show Australians make 40 million online grocery searches and 140 million clothing searches each month, online catalogue specialist Lasoo.com.au has announced a free iPad application which will let people browse retail catalog... read full story
22 April 2010
It was a combination of some reading and DVD viewing that led to this post on the topic of resumes and whether we are in fact lying when we dress them up a bit to make them more interesting. I pose that we are not lying; a bit of embellishment and ‘white... read full story
21 April 2010
The Australian Government today announced that it will continue funding for the National Indigenous Television (NITV) Service with $15.2 million ensuring its operation for the next 12 months. Arts Minister, Peter Garrett, said he was very pleased to be... read full story
20 April 2010
News Ltd’s property site realestate.com.au has pulled a series of online videos featuring devious house hunters using dirty tricks to get the home they want after just two days. The campaign was created by digital agency Amnesia. In a statement, th... read full story
19 April 2010
Mumbrella is to run a half day masterclass aimed at updating the industry on the many recent changes around media metrics. The session, taking place on Thursday May 13, will focus on the latest developments in outdoor, online, print and TV audience met... read full story
16 April 2010
Every Friday morning, about 400 people tweet the words "I'm entering @Crust-Pizza #CrustFreePizzaFriday". Their goal is to win five pizzas in a competition run by fast-growing chain Crust Pizza. Free Pizza Friday has been a big success for the fast-gro... read full story
15 April 2010
BA is not entitled to claim past glories in its ‘Celebrating 75 years of service’ to Australia in its current marketing campaign, which includes banner ads in Sydney newspapers. The airline has only existed since 1974, when it was formed by the merger ... read full story
14 April 2010
The Federal Government's plan to bring in a mandatory internet filter is a modest regulatory measure that will combat illegal activity, Communications Minister Stephen Conroy says. In a speech to The Sydney Institute yesterday, Senator Conroy again defe... read full story
13 April 2010
Many bloggers have readership numbers that are larger than many traditional media platforms including magazines, newspapers, television and radio shows. Mr. Gadget, who writes daily about new gadgets and gizmos in the tech world, commands over 170,000 rea... read full story
12 April 2010
The launch of the iPad means it could really be the time to party as if it was 1999. After all, in that year the fad of merging telephony and media interests started to take hold. Chief executives and investors bought into the vision with gusto. Bill... read full story
09 April 2010
comScore has released its latest report on social media across Asia-Pacific (excluding China). The report found that Australia ranks a nail-biting second to the Philippines for social media penetration. In the Philippines 90% of the web population visit... read full story
08 April 2010
A Honda Australia TVC dubbed ‘Imagination’ is now being used to promote Honda Jazz in the Netherlands. Produced in collaboration with advertising agency 303, the result of a creative partnership between Honda Australia and Revolver Films’ director Kri... read full story
07 April 2010
Apple says it sold more than 300,000 iPads on the first day of sales in the US on Saturday. Apple said the sales figures included pre-ordered shipments of the device and purchases at Apple retail stores. The firm also said that iPad users had downloa... read full story
06 April 2010
Facebook, Twitter and MySpace are coming to your car -- soon you will be able to insert a conventional 3G SIM card into a slot somewhere in the dashboard to turn your vehicle into a mobile Wi-Fi hotspot. Chris Ryan, boss of Strike, which imports main... read full story
02 April 2010
In March 2009, the New South Wales Police Force and New South Wales Government implemented a three-month gun amnesty urging Australians to surrender or register illegal firearms. The crackdown on illegal firearms was propelled by a need to lower the numbe... read full story
01 April 2010
News Ltd today revealed a series of senior editorial appointments across its digital portfolio as the company continues its march towards paid-for online content. The company’s group editorial director Campbell Reid said: “The calibre of the people we ... read full story
01 April 2010
By David Jackson Despite the fact that my last article showed how easy it is to get it wrong when producing online recruitment videos, I really believe that video is a great tool for companies seeking new employees. For one thing, you need to go wh... read full story
31 March 2010
Communications Minister Stephen Conroy concedes greater oversight of which websites will be banned under the government's mandatory internet filter is needed but has ruled out making the list public. The federal government plans to introduce a filter a... read full story
30 March 2010
Telstra Corporation Ltd has announced a reorganisation of its executive team, including the appointment of a new consumer chief. The changes consolidate chief executive David Thodey's top executives into four main groups: customer sales and support, pr... read full story
29 March 2010
MediaPost reports that Apple's next next big thing, after iPads invade the world next weekend, will be iAd, a mobile advertising platform to be debuted April 7. Coffee dates and patent suits aside, this could be the true Apple-Google battleground. Of ... read full story
26 March 2010
The Big Issue magazine is launching a subscription service to grow copy sales and provide new jobs for disadvantaged women. The $1.2m initiative is being funded by the government. The Big Issue’s Women’s Subscriptions Enterprise will initially employ 9... read full story
25 March 2010
Have you tried to buy downloadable content lately? Or tried to stream music/movies lately? In the US, this is such an easy process, with numerous music and movie services offering numerous methods to buy and consume media: Netflix, Hulu, Amazon and iTun... read full story
24 March 2010
CareerOne.com.au, the News Limited and Monster Worldwide-owned jobs website, has announced its full integration with the Monster global platform in a move which it claims will improve the functionality available to users. Changes to the site include a... read full story
23 March 2010
Foster's has pulled an advertising campaign that it admitted was too risque for TV just days after it released it online. The series of seven ads for Carlton Draught, which make reference to ''man plums'' and ''goolies'', were put on the internet last ... read full story
22 March 2010
Virgin Mobile Australia has been slapped with a $22,000 fine by the Australian Communications and Media Authority (ACMA) for allegedly spamming consumers. The telco was accused of sending promotional emails to consumers who had opted out of receiving m... read full story
19 March 2010
Australia is one of the only Western nations without an adults-only classification for video games. Eamonn Duff discovers why an R18+ rating needs to be introduced. Peter Baee enters a popular Sydney department store with trepidation - he wants to buy a... read full story
18 March 2010
Terrorists are about to vent their fury on Australia with an attack that will reveal a diabolical new dimension to the terrorist threat. In a prelude designed to cripple the country's defences, an all-out cyber assault is unleashed. First, the Defence... read full story
17 March 2010
At just 23 and 24, former construction project managers Scott Bradley and Sean Towner are not short of bravado. Or brains. And after chucking in lucrative jobs and opening their first company, Melbourne frozen yoghurt bar Yo-get-it, the pair are also p... read full story
16 March 2010
Cherry Picked is the latest online lifestyle media brand to target Sydneysiders. The launch puts it in roughly the same space occupied by other independent sites such as Sydney’s Daily Addict and Daily Sydney. It is the work of Felicity McVay, who ... read full story
16 March 2010
By David Jackson What do you do to show potential hires why it’s great to work at your company? Have you thought about creating a video and posting it on your site and on YouTube? If so, let’s hope you haven’t followed the example of the following co... read full story
15 March 2010
The Nine network has become the latest business to put a toe into the waters of social media, hiring one of Australia's biggest digital media agencies to guide it. Nine will work with Amnesia Razorfish, specialists in planning and buying in digital med... read full story
12 March 2010
A new e-course to help advance careers for Marketing at Retail professionals has been launched by POPAI. Those involved in the day-to-day world of marketing at retail can stay on top of key issues and trends using the new program, P.O.P e-Course. POPA... read full story
11 March 2010
According to a global Nielsen survey, a significant number of Australians would be willing to pay for quality online content. The survey polled 27,000 across 54 countries, 500 of which were Australian. It found that although few consumers had paid f... read full story
10 March 2010
Three Australians are using social media to create $1 million from almost nothing, writes Simon Tsang. "Three chooks and a charity" may sound like a ready-made comedy title but the boys behind the 1egg1world project ("one egg, one world") have serious g... read full story
09 March 2010
Public Service Broadcoasting (PSB) and commercial media outlets in Australia operate differently and in turn, the content provided is different too. New technologies also have an effect on the function of such outlets: Commercial Media Outlets Func... read full story
08 March 2010
Andrew McEvoy has the right credentials to sell Australia, writes Julie Miller. With three children under the age of 10, Andrew McEvoy should be well-versed in the parental art of encouragement and promoting self-esteem. But dealing with a gangly, awk... read full story
05 March 2010
Qantas has been accused of sacking 14 female aircraft cleaners and giving their jobs to male baggage handlers. Fair Work Australia yesterday told Qantas and the Transport Workers Union to hold talks to try to settle a dispute over the dismissals. The Au... read full story
04 March 2010
LinkedIn have opened for business in Sydney after surpassing one million members in Australia and more than 60 million members globally. LinkedIn have appointed Steve Barham from LinkedIn’s headquarters in Mount View, Calif. to take the role of directo... read full story
03 March 2010
A few years ago, an aspiring model called Isobella Jade made a name for herself by visiting the same Apple Store in New York every day for 18 months to hog a Mac for a few hours so that she could write her memoirs. But Josh and Ting Li might have just ... read full story
02 March 2010
According to leading research Company Nielsen, Internet usage in Australia has reached record levels, with the average Australian Internet user spending 17.6 hours per week online. Internet usage increased by nine per cent in the past year and saw a 28... read full story
01 March 2010
Fairfax Media appointed three new board directors yesterday. Sandra McPhee, a director of AGL Energy, the recently listed Kathmandu Holdings and Tourism Australia, will be based in Sydney. Sam Morgan, the founder and former chief executive of New Ze... read full story
26 February 2010
The 2010 News Limited Young Lions competition launched nationwide today, with the search now on for the best young advertising and media talent to compete. Open to entry in each state, the competition challenges young professionals who are at the start of... read full story
26 February 2010
By David Jackson Fifth in an occasional series looking at emerging digital employment opportunities If your offline reading focuses on the social pages while your screen time is spent on social media, you may be a good candidate for a job as a per... read full story
25 February 2010
Toronto-headquartered international distributor E1 Entertainment is heading Down Under, expanding its global network to cover Australia and New Zealand, and positioning the company for future moves in the region, E1 Filmed Entertainment president Patrice ... read full story
24 February 2010
Computer users over 55 are the fastest growing group to sign up to social networking websites such as Facebook and MySpace, which they use to connect with family and friends. The online community has responded by creating groups such as ''My grandma i... read full story
23 February 2010
Australians are abandoning pen-and-paper shopping lists and buying with their mobile phones in the latest retail craze. The newest type of shopping to sweep the globe is set to drive annual sales of $119 billion worldwide by 2015, a report reveals. Co... read full story
22 February 2010
For young filmmakers, Tropfest is an important chance to kick-start their careers, writes John Bailey. Charles Williams never went to film school. Today he's in the running for Australia's top short film award. The 28-year-old is one of three Victorian... read full story
19 February 2010
Starcom has appointed a new general manager in Melbourne and managing director in Sydney. Michael Leeds has taken over in as GM in Melbourne. Leeds has been with the company for the previous 12 years in varying roles, the most recent being group busine... read full story
18 February 2010
Fast food chain Hungry Jacks has come under fire for admitting that it screened ads showing high fat food for children, breaching advertising’s voluntary code of practice. The breach has also brought into question the usefulness of the industry’s code... read full story
17 February 2010
Sony has announced the launch of its first unified marketing campaign in Australia, ‘make.believe’. The campaign spans across all of Sony’s divisions – Sony Australia, Sony Computer Entertainment Australia, Sony Music, Sony Ericsson, Sony Pictures Rel... read full story
16 February 2010
Developers working at Google's offices in Sydney are primarily behind the launch of a new set of experimental features which have just been rolled out on Google Maps. Map Labs is a set of nine new gimmicks available to map users and are akin to the kin... read full story
15 February 2010
The December 2009 data from comScore (SCOR) were released Tuesday, and the results for the social media sector are nothing short of staggering. Fifty-four percent(112 million) of the 205 million-strong U.S. internet-user population are on Facebook, wit... read full story
12 February 2010
The staff of Macquarie Bank last week showed how to turn the standard practice of wasting time forwarding emails into instant fame. While Channel 7 recorded a live reaction to the Reserve Bank leaving interest rates unchanged, something caught the viewer... read full story
11 February 2010
Austereo’s Triple M is launching digital radio station, High Voltage Radio, featuring songs and content dedicated to Australian rock band AC/DC. It will go to air for four weeks until the end of AC/DC’s national tour and will be broadcast on DAB+ and t... read full story
11 February 2010
The organisers of a "Vindaloo Against Violence" campaign in Australia say they have had an overwhelming response. Australians are being urged to dine out at Indian restaurants in a show of solidarity after a string of recent assaults on foreign student... read full story
10 February 2010
A Sydney company is educating the world, eight minutes at a time. Online business iMinds, launched in September, is already gaining international attention by selling introductory briefings about an eclectic list of subjects. Each topic comes as an eig... read full story
10 February 2010
By David Jackson Succumbing to the promise of “more for me” (and some excellent deals in the post-Christmas sales), I recently purchased a digital television (and yes, I will plant a few trees in penance for the extra electricity generated). This leads ... read full story
09 February 2010
The communications revolution is shifting the national and global focus towards e-health, e-education and smart grids. Increasingly we are seeing governments around the world undertaking national broadband initiatives as awareness grows that broadband inf... read full story
08 February 2010
Full service digital agency Reading Room is opening an office in Sydney, and has made a series of senior digital hires. The Sydney office is the latest in its global expansion plans. Founded in 1996, the company now has over 150 staff with offices in Lon... read full story
05 February 2010
To celebrate the Sydney Gay and Lesbian Mardi Gras, Virgin Blue has announced that it will feature its own float in the main parade, as well as dedicating a commercial flight from Melbourne to Sydney for the event. The flight will include selected refr... read full story
04 February 2010
Optus chief executive Paul O'Sullivan said yesterday the nation's No 2 telco had invested $25 million in upgrading its Sydney, Melbourne and Brisbane hybrid fibre coaxial (HFC) network to speeds of 100 megabits per second. The cable network upgrade, wh... read full story
03 February 2010
There has been an "alarming" rise in spammers and hackers hunting for victims at online social networks, according to a report released yesterday by computer security firm Sophos. A "Social Security" investigation revealed an "explosion" of spam messa... read full story
02 February 2010
Financial services provider CommSec will pay the media watchdog $55,000 and review its emailing systems after customers complained it was sending them spam. The Australian Communications and Media Authority (ACMA) launched an investigation after rece... read full story
01 February 2010
What we know about plans for the iPad in Australia is far outweighed by what we don't know. We know that the basic wifi - wireless broadband - version of the iPad will be available worldwide in late March. The wifi+3G version will be available in the US a... read full story
29 January 2010
Australia is about to move to the small town of censor-ville. Their neighbours? Iran, China and Saudi Arabia. The most alarming thing for me about their plans for centralised internet filtering is that the list of sites they censor is to remain a secret... read full story
28 January 2010
Apple is set to unveil its new tablet computer, keenly watched by gadget-obsessed consumers, envious competitors and eager content partners. The new touch-screen device will be modelled - physically and functionally - on the three-year-old iPhone. An... read full story
28 January 2010
By David Jackson Fourth in an occasional series Hiring a virtual assistant – someone who helps organise your life remotely by paying your bills, dealing with correspondence, shopping, etc. via the Internet – has come into vogue in the past couple of... read full story
27 January 2010
Facebook, Twitter and other social based internet systems saw massive increases in usage through 2009. Despite having some of the best weather for getting outside, Australians lead the world in spending time on social networks according to The Nielsen Com... read full story
25 January 2010
Pressure is building on Australia's biggest internet publishers to have their websites audited by the organisation that monitors print sales after a report found a common industry practice of inflating online audience measures by up to four times. Twen... read full story
22 January 2010
London based trend forecasting agency, The Future Laboratory, will visit Sydney and Melbourne in February to deliver its annual Australian Trend Briefing. Presented by strategy and insights directors Martin Raymond and Chris Sanderson, the Trend Briefing... read full story
21 January 2010
Australia Day won't just be celebrated with the usual barbecues, pool parties and the Triple J Hottest 100 this year. A throng of Australian websites will mark the event by fading to black as part of a week-long, national protest against the Federal Go... read full story
20 January 2010
High school students in NSW are becoming faster typists, and software experts, thanks to the computers in schools program. NSW is distributing more than 250,000 Lenovo IdeaPad netbooks to students as part of the Rudd government's $2.2 billion digital ed... read full story
19 January 2010
The ultimate dream of an international research hub at Fairy Meadow could be realised two years ahead of schedule, with construction of more Innovation Campus buildings about to begin. A series of impressive images of the two buildings, one for universi... read full story
18 January 2010
The ABC's plan to launch in the next few months a 24-hour national television news service amounts to a taxpayer-funded declaration of war on commercial media outlets in Australia. It also raises serious questions about the ability of the national broa... read full story
15 January 2010
The fall in unemployment is likely to deliver a New Year interest rate hike but it's already sparking a new debate on why economists keep underestimating the strength of the labour market. Despite gloomy Treasury predictions of unemployment above 8 per ... read full story
15 January 2010
By David Jackson Third in an occasional series If you’ve ever watched the TV show CSI in one of its many incarnations, you would have seen that one of their favourite crime-solving tools is the computer. Whether it’s searching databases, hacking into c... read full story
15 January 2010
By David Jackson Despite the Copenhagen climate change conference fizz-out and the political posturing of people like Tony Abbott, the green/environmentally-friendly/sustainable/call-it-what-you-will movement is here to stay, and it’s having a transformi... read full story
14 January 2010
Australia's biggest cities, Sydney and Melbourne, will be too dysfunctional by 2050 to reach projected populations of seven million unless their rail systems are quickly and radically overhauled. Urban rail is the bedrock of metropolises of the world, s... read full story
13 January 2010
Australian advertisements for job vacancies surged by the most in 2 1/2 years, adding to signs the nation’s economy is strengthening enough for the central bank to boost borrowing costs for a fourth straight meeting next month. Jobs advertised in newspa... read full story
12 January 2010
The federal government is preparing to release more broadcasting spectrum, which telecommunications companies is necessary to complete a high speed mobile broadband network as consumers increasingly opt for handheld devices. Speaking at the Consumer Ele... read full story
11 January 2010
Generation Y finally means business. They are far better educated and more globally aware and technologically savvy than any generation before them, and they are about to turn 30 this year. The oldest members of this privileged generation are poised to gr... read full story
08 January 2010
Buoyed by steady investment in search and advertisers siphoning off money from print to invest in digital, online was virtually the only advertising category not to see major declines in 2009. Though the medium did sustain its first year-to-year adverti... read full story
07 January 2010
We can be awfully smug, we Sydneysiders. At this time of year, as we gaze at the ocean, plan fabulous festival outings and enjoy unrivalled seafood and wine, it is tempting to think the whole world must envy us. Ever since the Olympics, Sydney has regul... read full story
06 January 2010
Several Australian content providers are set to deliver a mix of print and video content for Apple's new touchscreen tablet, which is due to be launched on the 27th of January in Australia. Apple has registered the name iSlate and the we site iSlate.com. ... read full story
05 January 2010
Desperate Sydney employers are feeding a job advertising boom over the traditionally quiet holiday break. Figures supplied to the Herald by the Olivier recruitment group show ads for positions in NSW jumped a further 2.5 per cent in December after climbi... read full story
04 January 2010
It would be an interesting, albeit purely academic exercise to imagine how the advertising industry would look right now if we hadn't been hit with the biggest economic downturn since the 1930s. Perhaps instead of hastening the migration of ads from tradi... read full story
31 December 2009
Just in case you haven't read enough predictions for 2010, here are some more to whet your digital palette. But unlike the others, this features the opinions of some of my tweeps'; top people in the industry that I am lucky enough to follow and collaborat... read full story
30 December 2009
In our discussions about what will happen in the digital marketing industry during the next 12 months, one overarching trend emerged: The basic rules of brand building are just as important for innovations in the digital space as they are for traditional ... read full story
29 December 2009
To say that 2009 was a wild year would be an understatement. It was a year in which the industry fought through an unprecedented crisis and struggled to see some rays of light at the end of the tunnel. It was, however, a better year for some companies th... read full story
23 December 2009
Few would argue with the fact that the world has changed dramatically in the last 12 months. However, because Australia has been spared the worst excesses of the GFC, I feel there is a creeping complacency amongst Australian marketers. A sense prevail... read full story
22 December 2009
While digital shops have fared better than their traditional counterparts in recent years, a hot-button question points to their still-debated status: Can these agencies move beyond their primary role of tech jockeys to become leaders of brand strategy? ... read full story
21 December 2009
Fairfax Digital in association with XMediaLab announces Media 2010: The Annual Forecast for Digital Media Professionals – a one day conference bringing together leaders from some of the world’s most influential media companies including Daily Mail, New Yo... read full story
18 December 2009
Australian-listed e-health company iSoft is considering upping its headcount in Australia by 500 people, hoping to increase the percentage of research and development workers it fields down under. "We are looking for investment and I've asked for a signi... read full story
17 December 2009
CBS Interactive has created its own premium in-house ad network, discontinuing the use of third-party ad networks for display advertising across all of its websites worldwide. The CBS Interactive Premium Ad Network is powered by CBS Interactive’s ad-serv... read full story
16 December 2009
National advertisers and consumers are confident that 2010 is going to be a good year, according to two recent surveys. According to the Starcom MediaVest Group ‘Media Futures Survey’ conducted by Roy Morgan, national advertisers have predicted growth in... read full story
15 December 2009
Sue Klose, News Limited's director of corporate development for its News Digital Media arm, has been appointed publisher to head up a new national division, Carsguide. As publisher Klose will be responsible for overseeing News Limited's print and onli... read full story
14 December 2009
The fastest jobs growth in three years has signalled the peak in unemployment and sparked concerns among chief executives that Australia will again be facing acute labour shortages with competition from government stimulus spending. The jobless rate ... read full story
14 December 2009
By David Jackson Nearly 40 years ago, Roger Daltry of The Who sang: “The old man's got all the money, and a young man ain't got nothin' in the world these days.” Today, Daltry is in his 60s and young people rule – especially in the digital sphere. In fac... read full story
11 December 2009
Australia's interactive media companies are to be given direct access to the Chinese media market through a ground-breaking deal for space at the $330 million Shenyang digital media park, which is under construction. In a move that gives more than 600 ... read full story
10 December 2009
A Fairfax Digital executive has rejected the idea of introducing paid-for-content across its online mastheads, arguing Rupert Murdoch has been “misinformed” about how to make money online. Speaking at this morning’s AIMIA conference on the future of dig... read full story
09 December 2009
Retailers are not making the most of online search marketing dollars during the Christmas period a US study claims. The web content management analysis study by CrownPeak, entitled ‘Holiday PPC Ad Strategies', concentrated on key holiday advertising ph... read full story
08 December 2009
Professional and managerial employees have been excluded from the Rudd government's contentious revamp of the nation's award system following a backlash from business. In a victory for employers, the Australian Industrial Relations Commission yesterda... read full story
07 December 2009
Leighton subsidiary Nextgen Networks has pipped Optus for the $250 million deal to roll-out 6000 kilometres of backbone links to regional Australia. The construction giant's boss Wal King and Communications Minister Stephen Conroy signed the deal at Lei... read full story
04 December 2009
Media is not just a crotchety old man's world. Women are making a huge impact, too. As the media industry evolves, they are leading powerful companies, launching new ventures and redefining the future of journalism. And their success stories serve as mo... read full story
03 December 2009
The Seven Network has reshuffled its programming and production management team to handle the growing demand for Australian content across various media platforms. Among the changes, Janeen Faithfull has been appointed to a new role of head of content... read full story
02 December 2009
Burson-Marsteller (B-M) today announced the results of a research study into the use of social media by twenty leading brand name companies in Australia. The study examined online stakeholder engagement via corporate blogs, official Facebook Fan Pages and... read full story
01 December 2009
The Rudd Government today called for public input on ways to improve access to television, cinema and other electronic media for people with a hearing or vision impairment. Senator Conroy and Parliamentary Secretary for Disabilities, Bill Shorten MP, t... read full story
30 November 2009
The Advertising Federation of Australia has launched new guidelines to help digital agencies with the growing complexity of complying with legal rules surrounding digital marketing. New Dialogue was recently fined $22,000 for their part in a SMS spam deba... read full story
27 November 2009
LinkedIn is about to get a local presence with the the appointment of Clifford Rosenberg to the position of MD, Australia and New Zealand. LinkedIn boasts 52 million members. with nearly 1.1 million members in Australia and New Zealand. Based out of Sy... read full story
26 November 2009
By David Jackson Second instalment in an occasional series. According to the US Department of Labor, the top 10 in-demand jobs for 2010 didn’t even exist in 2004. In the digital era, a degree is important, but there seems to be little point in choosing... read full story
26 November 2009
The struggling online video startup Joost, begun with much fanfare by the creators of Skype and Kazaa, has been sold to an online advertising company. Adconion Media Group said Tuesday it bought Joost assets for an undisclosed sum. These include the tec... read full story
25 November 2009
Tourism Australia is extending its No Leave No Life marketing campaign, signing up to be a commercial partner on a new TV show of the same name on the Seven Network. The lifestyle and travel programme, produced by Endemol Southern Star, will be hosted b... read full story
24 November 2009
MALAYSIAN billionaire and media investor T. Ananda Krishnan has seized an opportunity created by the government's proposed national broadband network, whereby he could challenge traditional media players for Australian television viewers. Mr Krishnan,... read full story
23 November 2009
Remember when we had to flip through the Sunday classifieds to find an apartment or used car? Or use an encyclopedia to look up the capital of an Eastern European country? Thanks to the Internet, we now have Craigslist, Google, Wikipedia and more to hel... read full story
20 November 2009
Commercial Radio Australia has rolled out the next phase of its $10 million digital radio awareness campaign, pitching a digital radio as the perfect Christmas gift. The campaign will rollout across radio and online, airing on over 40 commercial radio s... read full story
19 November 2009
You wouldn't pick it by looking at him, but rap star MC Hammer is a self-confessed geek. In fact, he refers to his ''geek family'' in conversation, owns so many Xboxes and flat screens that he's lost count (short answer is one on each wall of his substant... read full story
18 November 2009
The National Broadband Network (NBN) team has chosen Melbourne as its home. The selection of Melbourne as the team’s home may mean much of the early rollout will occur in and around the city. This could prove a significant advantage to digtal businesses... read full story
18 November 2009
Beleaguered by the recession, some publishers are starting to talk about outsourcing more of their operations, including even the normally safeguarded area of sales and marketing. Many publishers routinely use outside sales reps, circulation marketing fi... read full story
17 November 2009
Australian Made Campaign (AMC) has announced the formation of Australian Made Media (AMM), an integrated communications platform exclusively for Australian-made brands. Established as a joint venture between AMC and newly formed Melbourne-based creative ... read full story
17 November 2009
Technology is steadily taking over our lives, with 70 per cent of Aussies admitting they spend at least three hours at home every day in front of some kind of screen. The average household now has nine screens, including televisions, computers, PDAs, MP... read full story
13 November 2009
Every three months the Interactive Advertising Bureau of Australia releases figures around the advertising revenue performance of the digital media industry. Generally they’re pretty predictable. It’s not a matter of whether the industry is growing, the... read full story
12 November 2009
Search giant Google has announced a deal to buy mobile display advertising firm AdMob for US$750 million in stock. The company said the move will enable it to boost its mobile advertising expertise and increase choice for online marketers and publishers.... read full story
12 November 2009
By David Jackson The children’s TV show Sesame Street recently celebrated 40 years on air, while the Australian version of Play School has been broadcasting continuously for 43 years. That’s about the same as the average working life. Kids’ tastes have... read full story
11 November 2009
Australian job advertisements in newspapers and on the Internet dipped in October, ending two months of gains and pointing to some downside risk for the official employment report due later in the week. The fall in job ads could temper speculation that... read full story
10 November 2009
IN the past it was typically the gloomy weather that drove Australians home from extended working holidays in the UK. But the economic sunshine being enjoyed in Australia over recent months has seen a record number of expats return home for good. Caroli... read full story
09 November 2009
Figures for Australian film features and TV dramas well above the five-year industry average show a strong year for local production activity in 2008-09, Arts Minister Peter Garrett said today. The Drama Production Survey, released by Screen Australia,... read full story
06 November 2009
The ABC will seek more money and commitment from government to allow the public broadcaster to carry its services to the world in an ambitious roll out involving many new overseas news bureaus, Arabic language services and ultimately a new satellite. At... read full story
05 November 2009
Telstra Media group managing director Justin Milne said at the company's investor day that the Trading Post will now support ads sent in from mobile phones. "Shortly we will launch a complete mobile service. So you will be able to take a picture of your... read full story
04 November 2009
Jingle Bells! Jingle Bells! Christmas is in the air! I know I run the risk of causing a few people to roll their eyes and move on because the thought of the approaching silly season can be a little too much for many of us. I’m cool with this, but I’m goi... read full story
03 November 2009
The long-running battle that has captivated the ad industry between global advertising giant WPP and Pacific Equity Partners over the contentious $80 million sale of ad agency George Patterson in 2005 may be about to come to a sensational conclusion -- po... read full story
02 November 2009
George Patterson Y+R (GPY&R) has announced the release of its 2009 Brand Asset Valuator (BAV). Among the top brands for Australians are Google, Nokia, Tim Tams, Wii, Apple, Breast Cancer and Hugh Jackman. The BAV study analysed 1,200 brands across 139 cat... read full story
30 October 2009
The tablet rumor mill is heating up, which is in keeping with the early 2010 release date that’s been mentioned in earlier reports. The latest news to hit the web is that Apple has been talking to the Australian media about content provision for the fanbo... read full story
29 October 2009
Twelve months ago, people looking for jobs were told to discount their value and take what salary they could get in an uncertain economic climate. Now those people are finding that the market has come back up and they’re stuck at low tide. So how do you r... read full story
29 October 2009
Sportsgirl has launched a new online platform that it claims is Australia’s first combined community and retail purchasing site. Designed by digital agency Citrus, the Shop Anywhere displays items from the Sportsgirl range in the blog and forums of the si... read full story
29 October 2009
The Reader’s Digest Association is launching a major new global initiative to bring its flagship iconic brand into the international digital arena, it was announced today by Eva Dillon, President, Reader’s Digest Community. The company is rolling out a ne... read full story
29 October 2009
Outlandish boasts aside, Mark Zuckerberg is a pretty smart guy. Though the founder and CEO of Facebook lost a bit of credibility in 2008 when he foolishly declared his Beacon ad model would change advertising for the next 100 years, he's easily regained i... read full story
29 October 2009
Gathering information on the Internet has famously been compared to trying to drink from a firehose – and the amount of water surging through the nozzle is growing daily. Despite the best efforts of Google, Technorati, Radian 6, etc., the task of iden... read full story
26 October 2009
Far from resisting the transition to digital news delivery, nearly half of all print newspaper journalists think their newsrooms are moving too slowly, a report from Northwestern University's Media Management Center (MMC) finds. And while their publisher... read full story
26 October 2009
If you're worried about keeping your job, try putting yourself in the shoes of an internal travel agent at a law firm. She's technically overhead, whereas the attorneys are income-generators. But while the market is tight, the first step to maintaining jo... read full story
26 October 2009
It is my pleasure to be here welcome you to Canberra and present some of my thoughts about Gov2.0. This conference is timely and relevant to the important challenges confronting government in the 21st Century. As usual CeBIT Australia are on top of curren... read full story
26 October 2009
Some of the world’s most influential entrepreneurs in mobile, interactive media and entertainment including Gotham Chopra, Advisor to Al Gore and co-founder of entertainment company Liquid Comics; Nick Yang, China’s most successful internet entrepreneur; ... read full story
26 October 2009
Australia's Fairfax Business Media (FBM) will today begin the roll out of a suite of e-newsletters targeting the technology and enterprise sectors including the relaunch of its technology brand MIS Tech. From today (Tuesday 13 October), FBM will kick star... read full story
26 October 2009
The Australian Interactive Media Industry Association (AIMIA) is to host a forum called Getting Inside Gen Y, a series of talks aimed at helping businesses and employers better understand the digital natives. According to Malcolm Alder, digital business ... read full story
26 October 2009
Technologies and services that reduce natural resource consumption and emissions are the future of global growth, as well as the pathway to climate stabilization. In China alone, expectations are for a $1 trillion annual "cleantech" job market by 2013. W... read full story
26 October 2009
The American economy is back - or so some of the country’s biggest advertisers are saying in new campaigns. It may be a sign that the recession is ending, or it may be a sign that consumers are sick of hearing about it. While economists and investors st... read full story
26 October 2009
Global IT research firm International Data Corporation (IDC) and Microsoft Corp. have released the results of global research, finding that the information technology (IT) industry will create 5.8 million new jobs and more than 75,000 new businesses over ... read full story
26 October 2009
The Trading Post will no longer appear in print, after Telstra Corporation Ltd announced they would cease publishing the print version in favour of an online portal.Telstra Corporation Ltd, which bought the Trading Post in 2004, has decided to close the ... read full story
26 October 2009
The Smart Services Cooperative Research Centre has released the findings from a survey of user behaviors and intentions towards digital media and information in Australia. Undertaken in the first quarter of 2009 by the Queensland University of Technology... read full story
26 October 2009
The resilience of Australia's SME community has been highlighted by the announcement of the Smart50 awards, sponsored by Westpac. This is the first list of Australia's fastest-growing SMEs to be published since the end of the 2008-09 financial year. In a... read full story
15 October 2009
AIMIA is calling for entries into the 16th Annual AIMIA Awards, celebrating the best examples of digital media in Australia and New Zealand. The awards showcase work undertaken by Australia’s Interactive Media and Digital Content sectors across a broad ra... read full story
14 October 2009
A new study has found less than two thirds of iPhone apps are used more than 90 days after they are downloaded. Conducted by Flurry, the study shows that 67% of apps are used more than 30 days after they are downloaded, 32% more than 60 days after and 25... read full story
09 October 2009
Cheer up! Online, things aren't so bad anymore. JP Morgan surveyed 20 media buyers and planners with about $1.6 billion in annual ad spending sloshing between them and discovered most of them are ready to spend No one expects a return to boom times. But... read full story
07 October 2009
The Trading Post will no longer appear in print, after Telstra Corporation Ltd announced they would cease publishing the print version in favour of an online portal.Telstra Corporation Ltd, which bought the Trading Post in 2004, has decided to close the n... read full story
07 October 2009
As the Internet's microblogging superhero Twitter continues to balloon with 40 million users worldwide and countless apps like Twhirl and TweetDeck, the Twittersphere has been overrun lately with refugees from the real world's recession:Twousands and twou... read full story
07 October 2009
Australian job advertisements in newspapers and on the Internet rose for a second straight month in September, pointing to a revival in the demand for labour and adding to the case for a rise in interest rates. A survey by Australia and New Zealand Bankin... read full story
01 October 2009
Digital media executives anticipate a significant escalation in online advertising supported by a new report predicting that Australia's $500 million online display advertising market will more than double over the next five years. Multinational resea... read full story
30 September 2009
A recent Robert Walters report has found 49% of professionals in Australia will be looking to move roles when the economy stabilises. Correspondingly, 51% will be happy to stay put. Sales, marketing and communications professionals were the second most u... read full story
29 September 2009
According to Roy Morgan, consumer confidence is at 124.9, up 3.7 points week on week and 27.7 points in the past six months. The current rating means consumer confidence is up 23.7 points from September 2008. Roy Morgan asserts the upswing is a result o... read full story
28 September 2009
The Australian and Tasmanian Governments today announced the official commencement of work on the Cambridge to Midway Point section of the National Broadband Network in Tasmania. Premier Bartlett said by 2014 Tasmania will be the most connected place on ... read full story
25 September 2009
The NSW government, in an attempt to mitigate the effects of the economic downturn and stimulate local economies, has allocated US$30 million to the Community Building Partnership program. Aiming to support local jobs, stimulate growth and improve commun... read full story
25 September 2009
Fairfax chairman Ron Walker has changed his plans to step down from the board for the third time in less than a week, telling the company's newspapers last night he may retire at the annual shareholders' meeting in November. Last week Mr Walker told The... read full story
23 September 2009
Jobs website Seek has ruled out charging job seekers to use its Australian and New Zealand employment websites but says it's understandable that media companies are assessing the merits of people paying for online news. The James Packer-backed jobs site ... read full story
23 September 2009
Is the growing trend of using social media to crowdsource product development a clever use of digital technology, or is it being used as an excuse for lazy marketing? In a recent “Social Media Insider” column on MediaPost, Catherine Taylor dissects Vitami... read full story
23 September 2009
The Smart Services Cooperative Research Centre has released the findings from a survey of user behaviors and intentions towards digital media and information in Australia. Undertaken in the first quarter of 2009 by the Queensland University of Technology ... read full story
18 September 2009
The resilience of Australia's SME community has been highlighted by the announcement of the Smart50 awards, sponsored by Westpac. This is the first list of Australia's fastest-growing SMEs to be published since the end of the 2008-09 financial year. In... read full story
17 September 2009
With more than 40,000 direct professional contacts on LinkedIn, Steven Burda wants to ensure he always has up-to-date information to maintain his network. He couldn't resist signing up for a digital business card, where users' information is constantly up... read full story
16 September 2009
GigaOm has put up a blog post spruiking its new report that outlines some of the new job opportunities created by what it calls "the New Net". They include: 1) Number crunchers or data analysts; 2) Sensor engineers; 3) Infrastructure gurus; 4) Community m... read full story
15 September 2009
So you want a job working in social media huh? Living the dream. Playing on Facebook all day and getting paid to do it, tweeting for fun and profit, working from your laptop in exotic locations around the world while you give inspiring speeches at marketi... read full story
15 September 2009
These days there are more places than ever to get the news, from blogs to Twitter to cable to satellite radio. Unfortunately, that ubiquity and drive to have things first may be hurting the media. A new study finds that the public’s trust in the media ha... read full story
07 September 2009
It can be hard sometimes to place people into digital advertising jobs. The ability to optimise an ad to maximise search traffic, or analyse pay-per-clicks, meta-tags, entry and exit pages or bounce rates, just isn’t as glamorous as producing ads for TV ... read full story
03 September 2009
You asked for it, Melbourne – and now you’ve got it! Australia’s “Fast Starter” recruitment agency, s2m, has opened a Melbourne office as it rolls out its plans to dominate digital recruiting. Banking on a turnaround in the economy and the recruiting mark... read full story
26 August 2009
As a digital recruiter, I’m often asked, “What skills do I need to make it in the digital industry?” I tell people that the required skills vary depending on the role, but it’s essential for everyone to have the right attitude – passionate and diligent. ... read full story
16 August 2009
BRISBANE: With the Bathurst 1000 just weeks away, major race sponsor Supercheap Auto is set to launch a new national marketing campaign. Created by CummisNitro Brisbane, the campaign is spearheaded by a new brand TVC launching this Sunday (16 August), pos... read full story
16 August 2009
An Australian software developer living in New York has been told by Twitter to shut down a third-party Twitter application he created, and give control over the application's website domain to the company. Dean Collins, who works at software consult... read full story
15 August 2009
SYDNEY: Telstra has improved its mobile services revenue by 10% in the 2009 financial year, with net profit up over 10% as well. Telstra reported a 10.3% increase in net profit to $4.073 billion for the year to 30 June 2009. Its total revenue was up 2.7%... read full story
14 August 2009
OK, it looks like the worst is over. Whether it’s the stimulus levers the government pulled, the ingenuity of all of us hard-working Australians, or just plain luck, we have so far avoided a recession, and after a disastrous year for the digital job marke... read full story
14 August 2009
SYDNEY: Ikon Communications has scooped the combined Hutchison 3 and Vodafone media accounts, worth an estimated $55 million. The news was shortly followed by a statement from Mitchells announcing it had resigned the Hutchison 3 account, due to conflict w... read full story
07 August 2009
SYDNEY: McCann Healthcare Australia has appointed Vanessa Reynolds as creative director. Reynolds was previously creative director at The Affinity Partnership heading up both healthcare and consumer campaigns. Previously she held roles at Clemenger BBDO a... read full story
06 August 2009
Ninemsn and Yahoo7 are unsure about how the advertising partnership between parent companies Microsoft and Yahoo will affect Australian operations. Yahoo7 said in a statement it is currently investigating how the partnership will work locally. "These ki... read full story
05 August 2009
A private gauge of inflation has risen by the biggest amount in seven years on the back of higher communications, utilities and housing-related costs. http://www.smartcompany.com.au/news.html www.s2m.com.au read full story
04 August 2009
SYDNEY: News Limited is re-launching its travel section Escape, expanding the brand to include a strong online component, offering a number of integrated and multi-platform opportunities for advertisers. The re-launched national travel section will appear... read full story
03 August 2009
SYDNEY: Mobile marketing company Ad.IQ has appointed Dunia Silan as its new sales manager, following the recent addition of a number of new clients. Silan was previously Ad.IQ’s European sales manager in London, where she worked on a number of key account... read full story
02 August 2009
SYDNEY: AOL has appointed Stephane Panier as the new head of Bebo’s global operations, promoted from his role as vice president and COO of the company. In the new role Panier is responsible for scaling the social media network’s operations, advancing its ... read full story
01 August 2009
Popular voice-over-IP service Skype may be forced to shut down because of a licensing dispute with the company’s founders, the company’s parent company eBay has revealed. The shock announcement, contained in a report filed with the US Securities and Exch... read full story
01 August 2009
Sportsbet is understood to be looking for a creative agency for its $4m account as it looks to intensify the marketing battle between betting companies. The company is licensed under the Northern Territory Racing Commission. However, it has a presence in... read full story
31 July 2009
SYDNEY: Retailer Bendon Lingerie has appointed Moon Communications Group as its full-service communications agency for both Australia and New Zealand. Moon will be responsible for the creative design and execution of window campaigns, press and radio adv... read full story
30 July 2009
SYDNEY: Microsoft and Yahoo! have signed a 10-year search deal aimed at taking on the dominance of Google, however local implications for the agreement are still unclear. Under the agreement, Microsoft will acquire a 10-year licence to Yahoo!'s core searc... read full story
28 July 2009
Twitter is great for a lot of things, but I think my favorite use of it is public smack-talking. Just read what Lance Armstrong has to say about his Tour de France-winning teammate, Alberto Contador. And in the tech world, we have some good smack talk... read full story
28 July 2009
Automotive classifieds site Carsales.com.au has cashed in on a downturn-driven surge in used car sales to report a bumper net profit of $30.7 million, up almost 64% on the previous year. The company, which is half-owned by PBL Media, is also moving closer... read full story
21 July 2009
MySpace's recently-appointed CEO Owen Van Natta has promoted Rebekah Horne to replace Travis Katz who headed up International operations MD and SVP Europe and UK. Horne is now responsible for all International operations for MySpace. James Tizard has be... read full story
21 July 2009
More documents stolen from social networking site Twitter have been released on TechCrunch, showing the company's executives would consider potential partnerships with Microsoft and Google. The stolen documents show the scope of Twitter's audacious vision... read full story
17 July 2009
Former ninemsn chief Martin Hoffman has been appointed as an interim director on the board of the National Broadband Network (NBN) Company. Martin Hoffman (Credit: Future Exploration Network) Hoffman, who was hired by the Department of Prime Min... read full story
17 July 2009
The Tasmanian State Government, through its utility Aurora, has released a request for tender document for the fibre component of Tasmania's National Broadband Network roll-out. The tender is only for the optic fibre component of the build, which is pla... read full story
11 July 2009
McCann Worldgroup has picked up a major new project for Uncle Toby’s to promote its sponsorship of the Royal Life Saving Association, following a competitive pitch. McCanns bea... read full story
11 July 2009
Beauty brand Dove has become the series sponsor of Seven’s family feelgood drama Packed To The Rafters. The deal includes actress Zoe Ventoura, who plays Melissa Bannon in the show, appearing in two specially created 15 second TVCs, promoting the ben... read full story
11 July 2009
If you have clicked on www.groovygrandmas.com.au website in the last 3 days you may have noticed something different. Something extra. It is called… Edgevertise Yes, Groovy Grandmas is leading the way by pioneering the latest ground-breaking and revolut... read full story
11 July 2009
Today Receptive Technologies launched a dynamic new website, featuring a clean, fresh design, an updated portfolio, better navigation for improved usability and more comprehensive site content. Receptive have been providing website design and internet ma... read full story
11 July 2009
CYBER criminals who use Facebook to get personal information about their potential victims will face up to ten years in jail. Under proposed laws targeting the use of social networking sites for identity theft, police for the first time will be able... read full story
10 July 2009
We’ve been there. We know what its like to buy a web site. Before we started Community Engine, that’s exactly what we did. We commissioned many web sites, for many projects and the experience was always the same. It took twice as long, cost twice as much... read full story
10 July 2009
Maxus has promoted David Gaines, managing director of its Sydney office, to the newly-created position of national chief executive. The move has also seen chairman Ron Bartlett become non-executive chairman. Bartlett previously headed the Motivator me... read full story
10 July 2009
We publish an inordinate amount of data about our professions and job preferences both explicitly (LinkedIn) and implicitly (Twitter, Facebook, Myspace). Not surprisingly, recruiters have been quick to exploit this data mine, stalking candidates based on... read full story
07 July 2009
The John Singleton-backed ad agency Banjo is poised to set up shop in Brisbane as it looks to grow its Queensland client base, B&T understands. The agency, headquartered in Sydney, is also understood to have appointed former MD of Clemenger Harvie Edge ... read full story
07 July 2009
Measuring engagement in social media is to be the subject of the next meeting of Social Media Club Sydney. The event – which will shift from the previous venue of Will & Toby’s to the larger space of The Arthouse Hotel on Pitt Street – takes place on... read full story
07 July 2009
FMCG giant Procter & Gamble has appointed three agencies to head up its digital business in Australia and New Zealand, following a protracted pitch process. The Furnace, Clemenger Proximity and Publicis Digital have joined the company’s digital roster... read full story
07 July 2009
Brand integration into online video content boosts brand awareness and intention to buy, according to new research commissioned by MySpace. Nielsen Online was tasked with measuring the impact of integrating Bonds and FMCG brand Spring Valley into MySp... read full story
07 July 2009
SYDNEY: Host has replaced the head of its media planning unit Bring, Simon Pugh, after just five months, AdNews revealed today [3 July, page 2]. Anthony Freedman, chief executive at Host, confirmed Pugh had left Bring within the last fortnight and has bee... read full story
23 June 2009
Specialist recruitment agency, s2m Digital has not only ridden the wave of the GFC (Global Financial Crisis) but has scored a ranking of 34th on this years BRW Fast Starters and continues to grow and hire new staff as their clients request more of their s... read full story